Insights for The HealthCare Industry


“Patient engagement” is a popular catch-phrase in the health care industry; however, it is often being addressed as a one-way street, where healthcare providers talk to patients, not with them.  Moreover, patient engagement is a means, not an end… triggering patient activation and healthy behaviors is critical to positive medical outcomes.

To achieve patient activation through effective engagement, we need to understand what motivates health care consumers on the individual level.  Unlocking these motivations and communication preferences is key to success, and measuring  our efforts is crucial for an effective activation strategy.

In this whitepaper you will learn:

  • Issues with current approaches to patient engagement
  • Different patient types based on their motivations and approach to health and wellness
  • Ways to measure the results of patient engagement strategies

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