This comprehensive, 103 slide presentation (Microsoft PowerPoint) provides an in-depth look at the needs, attitudes and behaviors of consumers who are overweight or obese. The data and insights in this presentation come from the c2b Consumer Diagnostic®, c2b solutions’ national, quantitative study of 4,878 consumers who self-report as:
|Overweight||Obese||Total Overweight and/or Obese|
|n = 997||n = 396||n = 1,330*|
* While most respondents classified themselves as either overweight or obese, there was a subpopulation of survey respondents (n=63) who indicated they were both overweight and obese.
This slide deck includes the following data and insights:
Background, Objectives and Methodology
Section 1: Profile of the Consumer Who Is Overweight or Obese
Section 2: Health Conditions and How They Are Managed
Section 3: Behaviors & Attitudes Regarding Health Care Professionals
Section 4: Rx and OTC Shopping/Purchasing Habits & Practices
Section 5: Needs and Attitudes Regarding Health Insurance Coverage
Section 6: Preferences Regarding Information and Media Sources
Section 7: Attitudes & Beliefs Regarding the Affordable Care Act/Health Insurance Exchanges
Contact c2b solutions for pricing and support.