psychographic-book_1-1.png

Is Your Business Prepared for a Consumerized Healthcare Marketplace?

There are many changes in the healthcare marketplace that are driving it toward a model of consumerism. 

Healthcare organizations must evolve with this shift to consumerism, designing products, services, and experiences that deliver against patient needs and expectations.  All consumers are not alike – even if they share a common health condition – and are motivated by different things.

Download this whitepaper for:

  • Actionable insights into the healthcare consumers with which you are concerned
  • A model for "consumerizing" your healthcare business in the new healthcare environment
  • Case studies where application of psychographic segmentation solved problems for various healthcare businesses

Submit your details to download the whitepaper for free: