PatientBond Partners with CoreHealth to Motivate Employee Behavior Change in Corporate Wellness Programs Through Psychographics + Technology

Posted by PatientBond on Fri, Nov, 3, 2017

ELMHURST, IL, November 1, 2017 – PatientBond partners with CoreHealth Technologies to help employers improve their investment in corporate wellness programs by using a proprietary psychographic model proven to motivate behavior change in employees.

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Tags: Psychographic Segmentation, Patient Engagement, American Heart Association

PatientBond/American Heart Association CHF Readmissions Webinar Q&A

Posted by Brent Walker on Wed, Nov, 1, 2017

On Oct. 24, 2017, FierceMarkets hosted a joint webinar by PatientBond and the American Heart Association focused on reducing 30-day Congestive Heart Failure (CHF) hospital readmissions and preventing the progression of cardiovascular disease.

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Tags: Psychographic Segmentation, American Heart Association, Reducing Readmissions

PatientBond Presents at the 2017 AHA Health Tech & Innovation Forum

Posted by PatientBond on Thu, Oct, 12, 2017

The 2017 American Heart Association Health Tech & Innovation Forum was held Oct. 4-5 in Boston, Massachusetts. The annual event was designed to increase collaboration between leaders in clinical outcomes and health technology and drive consideration of how technology can measurably improve health outcomes. In attendance were nearly 200 thought leaders and C-suite executives from top healthcare institutions across the U.S.

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Tags: Psychographic Segmentation, Patient Engagement, American Heart Association

Are Certain Psychographic Segments Prone to High Hospital Readmissions

Posted by Brent Walker, PatientBond on Thu, Oct, 5, 2017

Preventable hospital readmissions are declining, albeit slowly. At the end of 2016, Modern Healthcare reported on the results of a study published by the Annals of Internal Medicine. The study found that since passage of the Affordable Care Act in 2010 and the subsequent Hospital Readmissions Reduction Program introduced by the Centers for Medicare and Medicaid (CMS) in 2012, many hospitals have made positive strides in lowering readmission rates.

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Tags: Psychographic Segmentation, Patient Engagement

3 Lessons from Retailers That Will Help an Urgent Care Center Thrive

Posted by Marketing on Mon, Sep, 25, 2017

Over the past few years, the brick-and-mortar retail industry has been hit hard by online competition, to the point where many people were predicting the downfall of physical stores. Obviously, that didn’t happen altogether, but some chains did fail while others survived.

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Tags: Urgent Care, Psychographic Segmentation, Healthcare Consumerism, Healthcare Consumer Expectations, Patient Engagement

How to Make Your Healthcare Facility LGBTQ-Friendly ðŸ³ï¸â€ðŸŒˆ

Posted by Brent Walker, PatientBond on Mon, Sep, 25, 2017

Recent research has revealed some disturbing health disparities among members of the lesbian, gay, bisexual, transgender and queer/questioning (LGBTQ) population in the U.S. According to multiple studies, LGBTQ individuals will often delay or forego seeking medical care due to many of the stigmas and distinct issues that affect the LGBTQ population.

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Tags: Psychographic Segmentation, Patient Engagement

3 Things CPG Companies Can Teach Healthcare Providers ðŸ›’

Posted by Brent Walker, PatientBond on Tue, Sep, 19, 2017


In recent years, the growing trend of healthcare consumerism has presented some unique challenges for healthcare organizations of all stripes. For better or for worse, the sweeping changes set into motion by the Patient Protection and Affordable Care Act (ACA) have prompted and accelerated the practice of patients viewing their healthcare options through the lens of a value-minded consumer.

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Tags: Psychographic Segmentation, Urgent Care, Healthcare Consumerism

Urgent Care Centers Should Look To Partner with Payers and Providers to Thrive

Posted by Marketing on Fri, Sep, 15, 2017

The urgent care market is exploding. According to a recent report, there are currently over 10,000 urgent care clinics (UCC) throughout the United States.

Much of this growth is due to hospitals and health systems establishing their own urgent care clinics. Unfortunately, smaller, privately owned UCCs are feeling pressure as these larger organizations enter the marketplace.

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Tags: Patient Provider Communication, Psychographic Segmentation, Urgent Care, Patient Relationshops, Patient Experience, Value-based Care, Health Demographics

How Doctor's Appointments Might Be Booked Like Dinner Reservations

Posted by Brent Walker, PatientBond on Tue, Sep, 12, 2017


In today's technology-driven marketplace, consumers enjoy an unprecedented level of on-demand access to a staggering array of goods and services. The convenience and immediacy of digital commerce has completely revolutionized countless heavyweight industries including real estate, transportation, dining, travel, and many more, but one sector that has been notoriously absent from these sweeping changes has been — you guessed it — healthcare.

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Tags: Psychographic Segmentation, Urgent Care, Healthcare Consumerism

4 Things Healthcare Can Learn from Craft Beer ðŸº

Posted by Brent Walker, PatientBond on Wed, Sep, 6, 2017

The craft beer industry has grown exponentially over the past decade, due in no small part to the quality-centric practices that have become standard issue for many craft beer brewing companies. Fortunately, these practices can also be successfully applied across a wide range of business disciplines, and they are particularly relevant to the healthcare sector.

Below are four key ideas that the healthcare industry could learn from craft beer companies.

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Tags: Psychographic Segmentation, Patient Engagement, Revenue Cycle Management, Urgent Care

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