3 Lessons from Retailers That Will Help an Urgent Care Center Thrive

Posted by Marketing on Mon, Sep, 25, 2017

Over the past few years, the brick-and-mortar retail industry has been hit hard by online competition, to the point where many people were predicting the downfall of physical stores. Obviously, that didn’t happen altogether, but some chains did fail while others survived.

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Tags: Urgent Care, Psychographic Segmentation, Healthcare Consumerism, Healthcare Consumer Expectations, Patient Engagement

3 Things CPG Companies Can Teach Healthcare Providers 🛒

Posted by Brent Walker, PatientBond on Tue, Sep, 19, 2017

LAY'S "DO US A FLAVOR" CONTEST BUILDS A INCLUSIVE CULTURE TO STRENGTHEN CUSTOMER RELATIONSHIPS.


In recent years, the growing trend of healthcare consumerism has presented some unique challenges for healthcare organizations of all stripes. For better or for worse, the sweeping changes set into motion by the Patient Protection and Affordable Care Act (ACA) have prompted and accelerated the practice of patients viewing their healthcare options through the lens of a value-minded consumer.

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Tags: Psychographic Segmentation, Urgent Care, Healthcare Consumerism

How Doctor's Appointments Might Be Booked Like Dinner Reservations

Posted by Brent Walker, PatientBond on Tue, Sep, 12, 2017

SOLV HEALTH APP / SAME-DAY URGENT CARE APPOINTMENTS

In today's technology-driven marketplace, consumers enjoy an unprecedented level of on-demand access to a staggering array of goods and services. The convenience and immediacy of digital commerce has completely revolutionized countless heavyweight industries including real estate, transportation, dining, travel, and many more, but one sector that has been notoriously absent from these sweeping changes has been — you guessed it — healthcare.

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Tags: Psychographic Segmentation, Urgent Care, Healthcare Consumerism

3 Things Your Urgent Care Center Needs to Know About Yelp ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Posted by Brent Walker, PatientBond on Thu, Aug, 10, 2017

Since its founding in 2004, Yelp has served up more than 102 million reviews of local businesses. Given some of the headlines and viral stories those reviews have inspired, you might have the impression that Yelpers focus mostly on restaurants—like a crowd-sourced, regular-folks version of the Michelin rating system.

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Tags: Psychographic Segmentation, Urgent Care, Healthcare Consumerism

What Urgent Care Centers Can Learn from Luxury Hotels 💸

Posted by Brent Walker, PatientBond on Mon, Aug, 7, 2017

The Ritz-Carlton has built a stellar reputation for offering unmatched experiences to guests. With five-star resorts and hotels scattered across the globe, Ritz-Carlton earns its accolades thanks to its “Gold Standards.” Chief among those standards is a credo that begins, “The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission.”

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Tags: Psychographic Segmentation, Urgent Care, Healthcare Consumerism

🛒 3 Innovative Retail Strategies for Urgent Care Centers

Posted by Brent Walker, PatientBond on Tue, Jul, 25, 2017

At the start of 2017, The Governance Institute® predicted a growing focus on healthcare consumerism and “patient stickiness” as a strategic priority for healthcare providers. The catalyst, says the article, is increased exposure to the costs of healthcare through higher deductibles and premiums.


"Only the patient determines whether [an urgent care] center thrives or struggles"
— Alan A. Ayers, Practice Velocity VP of Strategic Initiatives


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Tags: Psychographic Segmentation, Urgent Care, Healthcare Consumerism

Increase Patient Engagement with These 4 Technology Tips

Posted by Brent Walker, PatientBond on Thu, Sep, 22, 2016

Technology: It’s a topic that’s a top-of-mind issue in hospital C-suites across the country. How could it not be when the healthcare industry has been adopting technology at breakneck speed, spurred on by any number of carrot-and-stick mandates arising from today’s healthcare reform agenda?

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Tags: Psychographic Segmentation, Healthcare Consumerism, Patient Engagement

Don’t Fall for These 4 Myths about Healthcare Consumers

Posted by Brent Walker, PatientBond on Thu, Aug, 18, 2016

A decade ago, The New York Times wrote that buzzwords, “… collapse sprawling narratives into tidy verbal nuggets or distill complicated phenomena into breezy utterances.” The statement says nothing about whether such words accurately reflect the complexities they are meant to embody.

And now “healthcare consumerism” has risen to buzzword status. That’s why, as healthcare consumerism has risen to buzzword status—propelled in large part by healthcare reform—we need to revisit what consumerism means in the healthcare industry.

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Tags: Psychographic Segmentation, Healthcare Consumerism

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