There’s no doubt that the Millennial generation has made its presence keenly felt in most consumer sectors. However, in healthcare, we often focus our attention on the retiring Baby Boomer generation. But millennials are one of the driving forces behind the consumerization of American healthcare, a move causing significant challenges — and unprecedented opportunities — for providers.

Let’s take a look at how the consumerization trend developed, what motivates young healthcare consumers and what the future of healthcare delivery will look like. 

In this whitepaper, you will learn:

  • Defining health characteristics of the Millennial generation
  • Psychographic differences within the Millennial generation
  • The role of mHealth among Millennials

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