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Despite the optimistic outlook painted by a 31 percent boost of new enrollees within the key demographic of 18 to 24 year olds, the national and state Health Insurance Marketplaces still face a number of hurdles.

This whitepaper is designed to help guide industry stakeholders to success by provoking consideration of consumer insights and their application to strategy and consumer communications.

In it we cover:

  • The barriers to success on the exchanges
  • How consumers evaluate insurers
  • The challenges posed by a lack of consumer health literacy

It may be years before the Marketplaces created by the ACA can be judged a success or not, but insurers and healthcare providers cannot wait to adapt and take the steps necessary to thrive in this environment. Your success depends on the ability of your organization to connect healthcare consumers in a way that resonates personally with each insurance-seeker.

Get your copy of the Consumer ACAlogy eBook