Insights on Today's Healthcare Consumer

Why Americans Are Interested in Telemedicine But Aren't Using It

Posted by Alana Jenkins on Tue, Mar 26, 2019

Up to 77 percent of consumers are interested in telemedicine, yet fewer than 20 percent have actually done so. From the provider side, the main roadblock has been a lack of reimbursement for virtual care.

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Tags: Psychographic Segmentation, patient acquisition, telemedicine

The New Landscape of Heart Health in America

Posted by Alana Jenkins on Mon, Feb 25, 2019

What is the most costly health condition in America? According to the U.S. Centers for Disease Control and Prevention (CDC), it’s heart disease. The organization estimates that poor cardiovascular health outcomes cost the country more than $200 billion annually due to necessary medications, healthcare services and lost productivity. What’s even more troubling, reports the American Heart Association, is that heart disease rates are increasing in the United States, even as they decline globally.

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Tags: Psychographic Segmentation, cardiovascular health outcomes, heart health

Why Some Patients Don’t Pay Their Bills — and How Psychographic Segmentation Can Help

Posted by Brent Walker on Tue, Feb 19, 2019

Nearly 43 million Americans face medical debt­, but are they all uninsured? Not quite. One in five patients with health insurance admit that medical bills put a strain on their finances. This data is close to what c2b solutions’ market research study illustrates with 27 percent of the general population agreeing with the statement “I have a hard time paying my healthcare bills”.

These aren’t the sickest patients either. Nearly 70 percent of patients struggle to pay off hospital bills of $500 or less within a year and the challenge isn’t going away. The Centers for Medicare & Medicaid Services projects national health spending will grow by 5.5 percent annually for the foreseeable future, reaching a staggering $5.7 trillion by 2026. But by using psychographic segmentation to gain insights on healthcare consumers, hospitals can boost patient payment collections even as healthcare costs continue to grow.

 

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Tags: Psychographic Segmentation, Automated Payment Reminders, Revenue Cycle Management, patient payment collections, amplify engagement

3 Tips for Improving Health Outcomes of Millennials in 2019

Posted by Brent Walker on Tue, Jan 29, 2019

 

 

While the aging baby boomer population still dominates healthcare utilization, this cohort is shrinking, having peaked at 78.8 million in 1999. Meanwhile, millennials currently outnumber baby boomers by approximately 11 million—and their numbers won’t be on the decline anytime soon. No surprise, then, that millennials are a hot topic across the healthcare industry.

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Tags: Psychographic Segmentation, millennial health, health outcomes, amplify engagement

How to Improve Health Outcomes of Baby Boomers in 2019

Posted by Brent Walker on Tue, Jan 15, 2019

In 2017, CNBC projected that Medicare and Medicaid costs will more than double by 2020, thanks to baby boomers who are retiring at an impressive rate of 10,000 men and women a day. Is the healthcare system ready? Not quite. As an AARP report notes, “The U.S. stands out for the high cost of healthcare and its failure to generate better health outcomes.” Since healthcare costs tend to climb as people age, we’re facing a potential financial crisis­—unless healthcare providers focus on improving baby boomer health outcomes.

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Tags: Psychographic Segmentation, baby boomer health outcomes

3 Factors Poised to Impact Health Outcomes in 2019

Posted by Brent Walker on Tue, Dec 18, 2018

“The current system is broken. We need to move towards an era of disease prevention and personalized medicine,” writes Dr. Emmanuel Fombu in his book The Future of Healthcare: Humans and Machines Partnering for Better Outcomes. He’s not alone in this assessment.

With healthcare expenditures continuing to rise in recent years, providers across the industry recognize the need to develop new procedures that both reduce medical costs and improve health outcomes.

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Tags: health outcomes, health outcomes in 2019

3 Important Takeaways from 2018 Health Outcomes Research

Posted by Brent Walker on Sat, Nov 17, 2018

The United States outspends other nations when it comes to healthcare—to the tune of $3.3 trillion or nearly 18 percent of GDP in 2016. The growing price tag for Americans’ healthcare isn’t down to demographics alone. Certainly, the aging baby boomer population is increasing utilization­ and consequently spending. But healthcare organizations recognize that improving health outcomes play an important role in bringing down costs.

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes

Why Psychographics are Key to Solving Open Enrollment Challenges

Posted by Brent Walker on Tue, Oct 30, 2018

The Centers for Medicare and Medicaid Services (CMS) announced steady enrollment through the Federal Health Insurance Exchange for 2019, with 8.4 million people selecting or automatically re-enrolling in plans by the close of the open enrollment period. Final numbers are expected to rise when the CMS releases additional data on enrollments through State-based exchanges. But if past years are any indication, approximately 10 percent of those consumers will lose coverage by failing to pay their premiums. How can insurance companies address this crucial revenue cycle management issue?

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Tags: Psychographic Segmentation, Automated Payment Reminders, Revenue Cycle Management, patient payment collections

How Market Research and Consumer Insights Are Being Used to Improve Health Outcomes

Posted by Brent Walker on Thu, Sep 27, 2018

Kaiser Family Foundation research on healthcare spending and health outcomes reveals that Americans have higher disease rates and shorter life expectancies than healthcare consumers in other wealthy nations. KFF says, “Unfortunately, ranked with other comparable countries, the U.S. has the highest rate of deaths that are preventable by good healthcare.”

Since the U.S. spends more on healthcare than comparable countries, throwing money at the problem won’t solve it—and neither will the status quo.

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes

McKinsey’s Consumer Health Insights Survey: Key Takeaways That Could Help Improve Outcomes

Posted by Brent Walker on Thu, Sep 20, 2018

Healthcare is personal. Patients are sharing private details with relative strangers and engaging in myriad one-to-one interactions with physicians, pharmacists and insurers along their journey through the healthcare landscape.

Despite the intimacy of these situations, however, healthcare consumer experiences are often seen as depersonalized and disconnected—which certainly won’t drive the patient engagement needed to improve health outcomes.

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Tags: Patient Engagement, Healthcare Consumerism, Psychographic Segmentation, health outcomes

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