Insights on Today's Healthcare Consumer

🚴 How Active Are Different Psychographic Segments of Seniors?

Posted by Brent Walker on Tue, May 30, 2017

Like the fireworks that cap off a Fourth of July celebration, the observance of Older Americans Month culminates with a finale on the final Wednesday of May, otherwise known as National Senior Health & Fitness Day®. This year’s theme is “With Movement… There’s Improvement.”

There are plenty of signs that seniors are staying more active. Just last year, the Huffington Post included fitness programs for older adults in its Top 10 Fitness Trends list. Moreover, according to Accenture data, reports Forbes, 17 percent of Americans over the age of 65 use wearables to track how many steps they walk or vital signs such as heart rate—which is only 3 percent fewer than under age 65 Americans.

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Tags: Patient Engagement, Psychographic Segmentation, Senior Care

7 tips for communicating with elderly healthcare consumers 🗣

Posted by Brent Walker on Thu, May 18, 2017

Annual health observances usually have a theme, and Older Americans Month, which is celebrated every May, is no exception. This year’s theme, “Age Out Loud,” emphasizes giving older Americans “a new voice—one that reflects what today’s older adults have to say.”

It’s a timely message, given that the sheer number of aging Baby Boomers—coupled with shortages of healthcare professionals—puts greater demands on the healthcare system and increases healthcare costs.

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Tags: Patient Engagement, Psychographic Segmentation, Senior Care

📉 Do Healthcare Consumers’ Psychographic Segments Change As They Age?

Posted by Brent Walker on Fri, May 12, 2017

Change is a natural part of aging. Hair turns gray or disappears altogether. Muscles lose firmness, and joints lose flexibility. Vision, hearing and the sense of taste become less acute. Even basic personality traits—such as moodiness, self-confidence, reliability, determination and originality—change significantly during those formative teenage to young adult years, according to a long-term study conducted in Scotland.

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Tags: Patient Engagement, Psychographic Segmentation, Senior Care

4 Revealing Insights about How Seniors Make Healthcare Decisions

Posted by Brent Walker on Tue, May 09, 2017

When a parent speaks to a physician on behalf of a minor child, there’s no question about the parent’s right to get details about that child’s healthcare needs. The same isn’t true when an adult child needs to get details about an elderly parent’s care. 

A New York Times blog introduced a scenario to which many can relate: an adult child was on the phone with the pharmacy on behalf of her hard-of-hearing mother, only to be told that the matter could only be discussed with the patient.

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Tags: Patient Engagement, Psychographic Segmentation, Senior Care

Don’t fall for these two common stereotypes about elderly healthcare consumers 👩‍💻

Posted by Brent Walker on Tue, May 02, 2017

In many science fiction stories—in books, on the big screen and at least once in an episode of Star Trek—societies consider the elderly disposable. While these dystopian scenarios remain fictional, ageism is all too real—and it even happens in healthcare settings.

Over a span of four years, more than 6,000 Americans age 50 and older participated in a Health and Retirement Study, and researchers found that 20 percent had experienced ageism in their healthcare interactions.

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Tags: Patient Engagement, Psychographic Segmentation, Senior Care

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