Insights on Today's Healthcare Consumer

Psychographic Segments Defined: Self Achievers

Posted by Brent Walker on Thu, Nov 02, 2017

Effective patient engagement, whether through clinician-patient interaction or marketing, is key to influencing healthcare consumer behaviors. It goes without saying that healthcare consumers are a radically diverse audience, and astute marketers understand that attempting to segment this audience by demographic factors alone leaves much to be desired in terms of crafting an effective message.

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Tags: Psychographic Segmentation, Psychographics, Psychographic Segmentation Healthcare, Self Achievers

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