Insights on Today's Healthcare Consumer

4 Persistent Myths About Medically Underserved Rural Areas

Posted by Brent Walker on Thu, Feb 16, 2017


Hearty as an ox, or fit as a fiddle—such time-worn expressions are frequently used to describe rural Americans. Country living, at least in the minds of urban and suburban Americans, offers “just what the doctor ordered” in the form of active lifestyles, fresh air and a healthy, farm-to-table diet. But reality for many rural Americans looks more like Grapes of Wrath than Field of Dreams.

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Tags: Psychographic Segmentation, Rural Healthcare, Medically Underserved

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