Insights on Today's Healthcare Consumer

The Differences Between Psychographics and Demographics

Posted by Brent Walker on Tue, Oct 10, 2017

Audience segmentation is one of the most fundamental practices in the marketing world, primarily because it enables businesses to target potential customers in the most accurate and cost-effective manner possible. As any seasoned marketer will tell you, one of the quickest ways to blow an advertising budget is to fail to identify your target audience, which is why segmentation is such an essential component of any effective marketing strategy.

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Tags: Patient Engagement, Psychographic Segmentation, Patient Activation, Psychographic vs. Demographics

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