Insights on Today's Healthcare Consumer

Why Health Insurance Companies Should Use Psychographic Segmentation in 2018

Posted by Brent Walker on Tue, Dec 05, 2017

The healthcare industry continues to see huge changes, and perhaps some of the biggest changes have been in the health insurance marketplace. The Affordable Care Act has completely transformed the healthcare market, and today the insurance marketplace has become a retail market fueled by consumers.

Consumerism in health insurance isn’t just a trend. As the healthcare landscape continues to change and shift, there’s no doubt that consumerism in the healthcare industry is here to stay. Health insurance companies can no longer turn to traditional marketing methods that have proved useful in the past — they must continue to change and update marketing techniques to reach today’s consumers.

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Tags: psychographic segmentation examples, psychographic segmentation in health insurance, healthcare consumer insights

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