Insights on Today's Healthcare Consumer

Why Healthcare Marketing & Ad Agencies Should Use Psychographic Segmentation in 2018

Posted by Brent Walker on Tue, Dec 26, 2017

The healthcare marketplace has seen many changes within the past few years, and it continues to shift to a consumer-drive marketplace, which means that healthcare marketing and ad agencies must adjust their strategies in order to reach healthcare consumers today.

It’s often difficult to crack the code of healthcare consumer behavior, making it tough for marketers to engage them effectively. Augmenting traditional marketing techniques with psychographic segmentation in healthcare marketing offers a new, effective way for healthcare marketing and ad agencies to learn more about consumers so they’re able to understand and engage them.

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Tags: psychographic segmentation examples, psychographic segmentation in marketing, psychographic segmentation in advertising

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