Insights on Today's Healthcare Consumer

3 Practical Applications of Psychographic Segmentation

Posted by Brent Walker on Tue, Oct 24, 2017

In today's digitally-driven economy, it’s a common practice for marketers and advertisers of all kinds to collect data about the consumers and prospects that interact with their brand. Today's well-informed consumer also understands this fact, and as a result, they generally expect a higher level of engagement with the companies whose products or services they purchase.

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Tags: Psychographic Segmentation, Psychographic Segmentation Applications, Psychographics, Psychographic Segmentation Healthcare

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