Insights on Today's Healthcare Consumer

Psychographic Segments Defined: Priority Jugglers

Posted by Brent Walker on Tue, Nov 14, 2017

In the age of Big Data, relying solely upon traditional consumer research to inform your healthcare delivery and marketing efforts can put you at a significant disadvantage. While demographic data has been a reliable standby for decades, healthcare stakeholders are recognizing the need for more nuanced information in order to effectively engage today's healthcare consumer.

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Tags: Patient Engagement, Patient Behavior Change, Psychographic Segmentation, Psychographics, Psychographic Segmentation Healthcare, Priority Jugglers

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