Insights on Today's Healthcare Consumer

How Price Transparency & Psychographic Segmentation Can Encourage Patient Payments

Posted by Alana Jenkins on Tue, Oct 22, 2019

Imagine going to a car dealership, writing a check for your chosen vehicle and driving home in your shiny, new wheels. Now imagine that 3-4 weeks later, you receive a surprise bill to cover the bulbs in the headlights and taillights, the battery, the brake pads and fluid, the oil and gas — every ‘extra’ that is, in fact, necessary for the car to run. It sounds ludicrous, yet healthcare consumers face an ongoing lack of price transparency, as we noted back in 2014. And it’s having a negative impact on patient payments. Why is transparency still an issue in the age of healthcare consumerism?

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Tags: Psychographic Segmentation, patient payments, price transparency

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