Insights on Today's Healthcare Consumer

Why Pharmaceutical Companies Should Use Psychographic Segmentation in 2018

Posted by Brent Walker on Tue, Dec 12, 2017

Pharmaceuticals marketing has increasingly shifted toward consumerism with Direct-To-Consumer advertising, and the pharmaceutical environment is increasingly competitive and dynamic. In today’s market, the ability to effectively target promotional activities toward consumers who are most likely to respond to your efforts is essential to success.

If pharmaceutical companies want to be more successful engaging consumers and convincing them that they need specific medications, then they must understand what’s driving both doctors and patients. Different people respond differently to various components of marketing and to different channels, yet many companies continue to use traditional marketing approaches  to reach consumers in a changing healthcare environment.

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Tags: psychographic segmentation examples, pharmaceutical manufacturing, pharmaceutical marketing, direct to consumer advertising

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