The United States outspends other nations when it comes to healthcare—to the tune of $3.3 trillion or nearly 18 percent of GDP in 2016. The growing price tag for Americans’ healthcare isn’t down to demographics alone. Certainly, the aging baby boomer population is increasing utilization and consequently spending. But healthcare organizations recognize that improving health outcomes play an important role in bringing down costs.Read More
Insights on Today's Healthcare Consumer
Kaiser Family Foundation research on healthcare spending and health outcomes reveals that Americans have higher disease rates and shorter life expectancies than healthcare consumers in other wealthy nations. KFF says, “Unfortunately, ranked with other comparable countries, the U.S. has the highest rate of deaths that are preventable by good healthcare.”
Since the U.S. spends more on healthcare than comparable countries, throwing money at the problem won’t solve it—and neither will the status quo.Read More
Healthcare is personal. Patients are sharing private details with relative strangers and engaging in myriad one-to-one interactions with physicians, pharmacists and insurers along their journey through the healthcare landscape.
Despite the intimacy of these situations, however, healthcare consumer experiences are often seen as depersonalized and disconnected—which certainly won’t drive the patient engagement needed to improve health outcomes.Read More
Several years ago, population health expert David B. Nash, MD, said, “The most important five-digit number I need to predict your health status and well-being is your ZIP code, bar none.” Is it hyperbole to suggest that where a healthcare consumer lives is a determining factor in health outcomes?
Not according to the expert panelists this year’s South by Southwest (SXSW) conference in Austin. During the hour-long session, “Your Zip Code: The Key to Health,” Jay Bhatt of the American Hospital Association, Eric Gertler of US News & World Report, Garth Graham of the Aetna Foundation and Kavita Patel of the Brookings Institution & Johns Hopkins Medicine Sibley Primary Care confirmed that a person’s zip code can be just as predictive of health as genetics.Read More
The increasingly digital world allows for increasingly personalized tactics for engaging consumers—whether they are potential retail customers or healthcare patients. The mountains of data available offer transformative potential when organizations unearth meaningful insights into individual customers’ needs and expectations.
As your hospital or healthcare organization works to connect with modern healthcare consumers to drive better health outcomes, you can learn from leading customer-centric organizations—regardless of the industry and consumers that they serve—to pinpoint the types of health data insights you should be collecting about your patients.Read More
Next month, many in the healthcare industry will converge on Las Vegas to attend HIMSS 2018. What will be the hot topics? While much of the focus will be on trends in healthcare information and technology, healthcare consumerism is also on the agenda.
Preston Gee, VP of strategic marketing at Christus Health, who will be presenting at HIMSS, told MobiHealthNews, “Consumerism is all the rage, so it’s not like it’s a revelation to anybody, but in a way it’s been a long time coming.”Read More
Several years ago, we noted that patient activation was popping up in many conversations among hospital and health insurance executives. The push toward value-based care combined with the pressure to reduce preventable hospital readmissions has kept patient activation—and its cohort, patient engagement—in the conversation spotlight.
And why not? Aside from the obvious, personal health benefits of being an activated patient, patient activation benefits the broader health care system by driving down costs. A study involving 33,000 patients, published in the journal Health Affairs, found that the least activated patients had costs up to 21 percent higher than patients with the highest activation.Read More
Combined capabilities allow PatientBond to improve its clients’ business and clinical outcomes coupling Healthcare Consumer Psychographics with Digital Engagement Workflows
ELMHURST, Illinois and CINCINNATI, Ohio – 1/24/18 – PatientBond, LLC, an innovative provider of healthcare consumer digital engagement services, has acquired c2b solutions, LLC, the leader in healthcare psychographic segmentation and consumer insights to enhance healthcare organization strategies and patient behavior change efforts.Read More
Three years ago, healthcare was undergoing a transformation, led by healthcare consumers and the companies that cater to them. Government-led reforms, from incentive programs for adopting healthcare IT to the Affordable Care Act-driven insurance marketplaces, got the ball rolling, but consumers, faced with greater responsibility for the costs of healthcare, have exerted considerable influence on the entire industry.
Given ongoing uncertainties about the fate of the ACA, we still can, as the saying goes, expect the unexpected. But one fact is clear: Healthcare consumerism will continue to inspire innovation—and disruption—in the healthcare landscape.Read More
Conducting effective healthcare market research is hardly a simple task, especially when you consider the profound diversity of the healthcare consumer audience. For example, it's unwise to assume that individuals with similar health conditions would respond the same way to a certain type of messaging, or that they would demonstrate the same approach to disease management, prescription utilization patterns, and so forth.Read More