Insights on Today's Healthcare Consumer

How Do Patients’ Motivations Change Over Time?

Posted by Alana Jenkins on Fri, May 31, 2019

Market segmentation dates back to the early 1900s. However, as technology has advanced, so have the ways that healthcare organizations identify, cluster and message consumers to drive patient engagement.

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes, amplify engagement, continuity of care

3 Cost-Effective Ways to Improve Health Outcomes

Posted by Alana Jenkins on Thu, May 16, 2019

More than a decade ago, The New England Journal of Medicine (NEJM) reported that “Health is influenced by factors in five domains—genetics, social circumstances, environmental exposures, behavioral patterns and healthcare.” In the ensuing years, the adoption of technology, shift from volume- to value-based care, and rise of healthcare consumerism have begun to transform healthcare in America.  

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes

What Does Patient Loyalty Look Like?

Posted by Alana Jenkins on Tue, Apr 30, 2019

Sometimes brand loyalty is easy to recognize. Check out the lines of Marvel film fanatics on opening night. Talk to an Apple aficionado or a Disney devotee. Of course, those brands have an instant advantage over healthcare organizations because—let’s face it—most people don’t have the same kind of positive associations with healthcare experiences as they do with a trip to the ‘Happiest Place on Earth.’ As a result, hospitals and other healthcare providers need to up their game when it comes to patient engagement and measuring patient loyalty.

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Tags: Patient Engagement, Psychographic Segmentation, measuring patient loyalty

3 Important Takeaways from 2018 Health Outcomes Research

Posted by Brent Walker on Sat, Nov 17, 2018

The United States outspends other nations when it comes to healthcare—to the tune of $3.3 trillion or nearly 18 percent of GDP in 2016. The growing price tag for Americans’ healthcare isn’t down to demographics alone. Certainly, the aging baby boomer population is increasing utilization­ and consequently spending. But healthcare organizations recognize that improving health outcomes play an important role in bringing down costs.

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes

How Market Research and Consumer Insights Are Being Used to Improve Health Outcomes

Posted by Brent Walker on Thu, Sep 27, 2018

Kaiser Family Foundation research on healthcare spending and health outcomes reveals that Americans have higher disease rates and shorter life expectancies than healthcare consumers in other wealthy nations. KFF says, “Unfortunately, ranked with other comparable countries, the U.S. has the highest rate of deaths that are preventable by good healthcare.”

Since the U.S. spends more on healthcare than comparable countries, throwing money at the problem won’t solve it—and neither will the status quo.

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes

McKinsey’s Consumer Health Insights Survey: Key Takeaways That Could Help Improve Outcomes

Posted by Brent Walker on Thu, Sep 20, 2018

Healthcare is personal. Patients are sharing private details with relative strangers and engaging in myriad one-to-one interactions with physicians, pharmacists and insurers along their journey through the healthcare landscape.

Despite the intimacy of these situations, however, healthcare consumer experiences are often seen as depersonalized and disconnected—which certainly won’t drive the patient engagement needed to improve health outcomes.

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Tags: Patient Engagement, Healthcare Consumerism, Psychographic Segmentation, health outcomes

Data Uses that Dictate Health Outcomes for Your Patients

Posted by Brent Walker on Wed, Aug 29, 2018

Several years ago, population health expert David B. Nash, MD, said, “The most important five-digit number I need to predict your health status and well-being is your ZIP code, bar none.” Is it hyperbole to suggest that where a healthcare consumer lives is a determining factor in health outcomes?  

Not according to the expert panelists this year’s South by Southwest (SXSW) conference in Austin. During the hour-long session, “Your Zip Code: The Key to Health,” Jay Bhatt of the American Hospital Association, Eric Gertler of US News & World Report, Garth Graham of the Aetna Foundation and Kavita Patel of the Brookings Institution & Johns Hopkins Medicine Sibley Primary Care confirmed that a person’s zip code can be just as predictive of health as genetics.

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes

Health Data Insights You Need to Improve Patient Outcomes

Posted by Brent Walker on Wed, Aug 15, 2018

The increasingly digital world allows for increasingly personalized tactics for engaging consumers—whether they are potential retail customers or healthcare patients. The mountains of data available offer transformative potential when organizations unearth meaningful insights into individual customers’ needs and expectations.

As your hospital or healthcare organization works to connect with modern healthcare consumers to drive better health outcomes, you can learn from leading customer-centric organizations—regardless of the industry and consumers that they serve—to  pinpoint the types of health data insights you should be collecting about your patients.

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes

Is Healthcare Consumerism a Solution for Lack of Patient Engagement?

Posted by Brent Walker on Mon, Feb 26, 2018

Next month, many in the healthcare industry will converge on Las Vegas to attend HIMSS 2018. What will be the hot topics? While much of the focus will be on trends in healthcare information and technology, healthcare consumerism is also on the agenda.

Preston Gee, VP of strategic marketing at Christus Health, who will be presenting at HIMSS, told MobiHealthNews, “Consumerism is all the rage, so it’s not like it’s a revelation to anybody, but in a way it’s been a long time coming.”

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Tags: Patient Engagement, Healthcare Consumerism, Psychographic Segmentation

Driving Patient Activation with Psychographic Segmentation

Posted by Brent Walker on Thu, Feb 15, 2018

Several years ago, we noted that patient activation was popping up in many conversations among hospital and health insurance executives. The push toward value-based care combined with the pressure to reduce preventable hospital readmissions has kept patient activation—and its cohort, patient engagement—in the conversation spotlight.

And why not? Aside from the obvious, personal health benefits of being an activated patient, patient activation benefits the broader health care system by driving down costs.  A study involving 33,000 patients, published in the journal Health Affairs, found that the least activated patients had costs up to 21 percent higher than patients with the highest activation.

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Tags: Patient Engagement, Psychographic Segmentation, patient activation measures

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