Insights on Today's Healthcare Consumer

MedCity ENGAGE: Advancing Beyond Patient Engagement to Behavior Change

Posted by Brent Walker on Tue, Oct 04, 2016

On Oct. 18 and 19, executives of leading hospital systems, providers, payers and technology entrepreneurs will come together in San Diego to discuss the latest strategies and solutions to patient engagement, which has been called one of healthcare’s greatest challenges.

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Tags: Patient Engagement, Patient Behavior Change, Psychographic Segmentation

Insights You Need to Navigate the Healthcare Consumerism Landscape

Posted by Brent Walker on Mon, May 09, 2016

Corporate America has long known that one key to achieving and sustaining a loyal customer base is to promote a culture. Apple is a prime example of a company that does this.

Apple consumers can get devices of similar functionality — smartphones, computers, fitness monitors and other gadgets — from other providers and on other operating systems. Yet, they’ll line up outside Apple stores on product launch days. They’ll search tech news articles for the tiniest hints about what products the company may be developing next. They’ll wear Apple logoed clothing, put Apple logo stickers on their cars, laptops, notebooks and more.

Why? Examine its marketing with this understanding in mind and you’ll see that the company’s success is based at least as much (if not more) on image than innovation: Apple is, first and foremost, a lifestyle company.

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Tags: Patient Engagement, Healthcare Consumerism, Patient Behavior Change, Psychographic Segmentation

Segmentation and the
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