Insights on Today's Healthcare Consumer

Driving Patient Activation with Psychographic Segmentation

Posted by Brent Walker on Thu, Feb 15, 2018

Several years ago, we noted that patient activation was popping up in many conversations among hospital and health insurance executives. The push toward value-based care combined with the pressure to reduce preventable hospital readmissions has kept patient activation—and its cohort, patient engagement—in the conversation spotlight.

And why not? Aside from the obvious, personal health benefits of being an activated patient, patient activation benefits the broader health care system by driving down costs.  A study involving 33,000 patients, published in the journal Health Affairs, found that the least activated patients had costs up to 21 percent higher than patients with the highest activation.

Read More

Tags: Patient Engagement, Psychographic Segmentation, patient activation measures

Segmentation and the
Health Care Consumer

Download →

Subscribe via Email

Most Popular Posts

Latest Posts

Posts Categories

see all

  See Me Speak at: BRG Healthcare Leadership Conference