Insights on Today's Healthcare Consumer

Health Data Collection Methods that Yield Better Patient Engagement

Posted by Brent Walker on Tue, Aug 30, 2016

Google reports that it currently processes in excess of 2 trillion searches a year—and approximately 5 percent of those searches are related to healthcare in some fashion. In fact, the company recently announced that it is working to improve results returned on symptom searches—which account for one percent of search volume—by augmenting its health conditions data with help from the Mayo Clinic and and Harvard Medical School.

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Tags: Healthcare Innovation, Patient Engagement, Psychographic Segmentation, Patient Activation, Health Data

Segmentation and the
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