Insights on Today's Healthcare Consumer

The Differences Between Psychographics and Demographics

Posted by Brent Walker on Tue, Oct 10, 2017

Audience segmentation is one of the most fundamental practices in the marketing world, primarily because it enables businesses to target potential customers in the most accurate and cost-effective manner possible. As any seasoned marketer will tell you, one of the quickest ways to blow an advertising budget is to fail to identify your target audience, which is why segmentation is such an essential component of any effective marketing strategy.

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Tags: Patient Engagement, Psychographic Segmentation, Patient Activation, Psychographic vs. Demographics

Health Data Collection Methods that Yield Better Patient Engagement

Posted by Brent Walker on Tue, Aug 30, 2016

Google reports that it currently processes in excess of 2 trillion searches a year—and approximately 5 percent of those searches are related to healthcare in some fashion. In fact, the company recently announced that it is working to improve results returned on symptom searches—which account for one percent of search volume—by augmenting its health conditions data with help from the Mayo Clinic and and Harvard Medical School.

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Tags: Healthcare Innovation, Patient Engagement, Psychographic Segmentation, Patient Activation, Health Data

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