Insights on Today's Healthcare Consumer

Why Americans Are Interested in Telemedicine But Aren't Using It

Posted by Alana Jenkins on Tue, Mar 26, 2019

Up to 77 percent of consumers are interested in telemedicine, yet fewer than 20 percent have actually done so. From the provider side, the main roadblock has been a lack of reimbursement for virtual care.

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Tags: Psychographic Segmentation, patient acquisition, telemedicine

How Psychographic Segmentation Can Help You Acquire New Patients

Posted by Brent Walker on Wed, Jun 27, 2018

Have you noticed the latest Snickers advertising campaign? The brand is introducing new flavors aligned with personality traits. Indecisive? Choose Snickers Salty & Sweet. Irritable? Try Snickers Espresso for a quick boost. Wimpy? Spice up your attitude with a Snickers Fiery.

The campaign just started in June, so its effectiveness remains to be seen, but the behavioral science behind the marketing is sound. And for hospitals, specialist clinics, medical practices, and other healthcare-related organizations, the use of psychographic segmentation—classifying consumers based on how they think, feel, and act—can help strengthen patient loyalty in healthcare.

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Tags: Psychographic Segmentation, patient acquisition

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