Insights on Today's Healthcare Consumer

3 Ways Health Insurance Companies are Driving Member Loyalty

Posted by Brent Walker on Wed, Dec 07, 2016

As healthcare consumerism gains steam, “customer” loyalty is a necessity. But as Jeffrey Gitomer, author of The New York Times best sellers The Sales Bible and The Little Red Book of Selling has said, “You don’t earn loyalty in a day. You earn loyalty day-by-day.” I have to agree with Mr. Gitomer; during my career at Procter & Gamble, we did a lot of market research on customer loyalty, and the “code” for loyalty is knowing that one always has your back and is always there when needed.

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Tags: Psychographic Segmentation, Open Enrollment, Health Insurance Marketing

What Influences Direction Takers to Buy Health Insurance? (Part 5 of 5)

Posted by Brent Walker on Wed, Nov 30, 2016


PART 5 OF 5


Giving advice is easy; taking advice is hard.

You might think, therefore, that the final psychographic segment defined by c2b solutions—Direction Takers—would be a highly desirable audience for health insurance marketing. Don’t jump to that conclusion too quickly.

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Tags: Psychographic Segmentation, Open Enrollment, Health Insurance Marketing

What Influences "Priority Jugglers" to Buy Health Insurance? (Part 4 of 5)

Posted by Brent Walker on Wed, Nov 23, 2016


PART 4 OF 5


Having a lot of balls in the air isn’t an uncommon condition these days. Demanding work and family schedules take their toll. And the fact that many Americans don’t take the vacation days they’ve earned only adds to stress levels.

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Tags: Psychographic Segmentation, Open Enrollment, Health Insurance Marketing

3 Things Health Insurance Marketers Must Know During Enrollment Season

Posted by Brent Walker on Fri, Oct 07, 2016

Are you ready for another open enrollment season? On Nov. 1, national and state health insurance exchanges will kick off what one blog referred to as a 90-day Black Friday that “… is a make or break milestone for health insurers.”

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Tags: Psychographic Segmentation, Open Enrollment, Health Insurance Marketing

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