Insights on Today's Healthcare Consumer

3 Tips for Improving Health Outcomes of Millennials in 2019

Posted by Brent Walker on Tue, Jan 29, 2019

 

 

While the aging baby boomer population still dominates healthcare utilization, this cohort is shrinking, having peaked at 78.8 million in 1999. Meanwhile, millennials currently outnumber baby boomers by approximately 11 million—and their numbers won’t be on the decline anytime soon. No surprise, then, that millennials are a hot topic across the healthcare industry.

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Tags: Psychographic Segmentation, millennial health, health outcomes, amplify engagement

How to Engage Millennial Healthcare Consumers in 2018

Posted by Brent Walker on Tue, Jan 23, 2018

When we wrote about engaging Millennial consumers back in January 2015, the fledgling healthcare marketplace had just finished its first flight. Three years later, healthcare in the U.S. is still in flux, but one fact hasn’t changed.   

Given that Millennials actually outnumber Baby Boomers by 11 million people, healthcare providers, health insurers and other healthcare-related organizations need tangible insights into this generation. Traditional consumer segmentation offers only part of the story.

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Tags: Psychographic Segmentation, millennials, millennial healthcare, millennial health

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