Insights on Today's Healthcare Consumer

Why Segmentation is a Must for Treating Medicaid Patients 🗂

Posted by Brent Walker on Wed, Apr 19, 2017

For 74 million low-income Americans—men and women, seniors and young adults, individuals with physical or cognitive disabilities—Medicaid represents a critical lifeline to better health. Often these medically underserved patients face complex healthcare needs, driving the need for hospitals, Medicaid Managed Care Organizations (MCOs) and other healthcare providers to improve patient engagement. Proper psychographic segmentation of Medicaid patients can help ensure they receive the best care.

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Tags: Psychographic Segmentation, Medicaid, Medically Underserved

3 Persistent Myths About Medically Underserved Hispanic Patients

Posted by Brent Walker on Tue, Apr 04, 2017

Overcoming persistent myths about medically underserved populations is a challenge that every hospital or healthcare provider faces. To borrow from a well-known myth, it can feel like you’re rolling a boulder to the top of mountain, only to have it slip back down.

How do you see past commonly-held, but erroneous, myths—such as that Hispanic healthcare consumers are not engaged in wellness and health improvement?   

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Tags: Psychographic Segmentation, Medically Underserved

📊  How Psychographics Can Help Prevent Diseases Affecting the Underserved

Posted by Brent Walker on Fri, Mar 24, 2017

(Nearly 24 million Americans are living in food deserts.
When fresh produce is not available, residents turn to unhealthier options.)

Cardiovascular disease and diabetes are leading causes of death in the U.S., but according to the Centers for Disease Control and Prevention (CDC) Health Disparities and Inequalities Report, all are more prevalent among medically underserved populations. African Americans, for example, are 50 percent more likely to die of heart disease or stroke before the age of 75 than whites. Likewise, African Americans, Hispanics and other races experience higher rates of adult-onset diabetes than whites.

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Tags: Psychographic Segmentation, Medically Underserved

🌡 3 Unique Ways Medical Residents Can Help Underserved Patients

Posted by Brent Walker on Fri, Mar 10, 2017

The current shortage of primary care physicians is expected to continue as Baby Boomer physicians retire. Addressing the shortage—particularly among medically underserved populations—demands creative problem-solving.

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Tags: Psychographic Segmentation, Health Literacy, Medically Underserved

How Psychographics Can Persuade the Underserved to Get Primary Care

Posted by Brent Walker on Fri, Mar 03, 2017

The Commonwealth Fund has called primary care the “first line of defense” in addressing the goals of healthcare reform—improving quality of care and reducing per capita medical costs. The shortage of primary care health services contributes to the challenges medically underserved populations face, but it isn’t the only challenge.

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Tags: Psychographic Segmentation, Health Literacy, Medically Underserved

📚 Read Up on an Unorthodox Way to Help the Medically Underserved: Libraries

Posted by Brent Walker on Thu, Feb 23, 2017

Medically underserved populations often turn to other sources to diagnose their health complaints— family, friends, social media and the internet, to name a few. But, as author Neil Gaiman points out, “Google can bring you back 100,000 answers, a librarian can bring you back the right one.”

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Tags: Psychographic Segmentation, Health Literacy, Medically Underserved

4 Persistent Myths About Medically Underserved Rural Areas

Posted by Brent Walker on Thu, Feb 16, 2017


Hearty as an ox, or fit as a fiddle—such time-worn expressions are frequently used to describe rural Americans. Country living, at least in the minds of urban and suburban Americans, offers “just what the doctor ordered” in the form of active lifestyles, fresh air and a healthy, farm-to-table diet. But reality for many rural Americans looks more like Grapes of Wrath than Field of Dreams.

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Tags: Psychographic Segmentation, Rural Healthcare, Medically Underserved

Could Uberizing Healthcare Drive Better Care for the Underserved?

Posted by Brent Walker on Fri, Feb 03, 2017

Even if you’ve never used Uber, you probably know people who have. The convenient, mobile-empowered ride service turned the taxi industry on its head. So great is the influence of Uber on modern life that the word “uberize” is now featured in the Cambridge Dictionary,  which defines it as “to change the market for a service by introducing a different way of buying or using it, especially using mobile technology.”

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Tags: Psychographic Segmentation, Medically Underserved

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