Insights on Today's Healthcare Consumer

Why Segmentation is a Must for Treating Medicaid Patients đź—‚

Posted by Brent Walker on Wed, Apr 19, 2017

For 74 million low-income Americans—men and women, seniors and young adults, individuals with physical or cognitive disabilities—Medicaid represents a critical lifeline to better health. Often these medically underserved patients face complex healthcare needs, driving the need for hospitals, Medicaid Managed Care Organizations (MCOs) and other healthcare providers to improve patient engagement. Proper psychographic segmentation of Medicaid patients can help ensure they receive the best care.

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Tags: Psychographic Segmentation, Medicaid, Medically Underserved

These States Expanded Medicaid Under the ACA—How Are They Doing?

Posted by Brent Walker on Tue, Jan 03, 2017

Since the Affordable Care Act’s passage, 31 states and the District of Columbia have adopted state Medicaid expansion. In the 19 states that did not expand their programs, Medicaid eligibility is typically limited to families with income levels at 44 percent of the poverty level, leaving childless adults uncovered.

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Tags: Psychographic Segmentation, Medicaid, ACA

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