Insights on Today's Healthcare Consumer

What Does Patient Loyalty Look Like?

Posted by Alana Jenkins on Tue, Apr 30, 2019

Sometimes brand loyalty is easy to recognize. Check out the lines of Marvel film fanatics on opening night. Talk to an Apple aficionado or a Disney devotee. Of course, those brands have an instant advantage over healthcare organizations because—let’s face it—most people don’t have the same kind of positive associations with healthcare experiences as they do with a trip to the ‘Happiest Place on Earth.’ As a result, hospitals and other healthcare providers need to up their game when it comes to patient engagement and measuring patient loyalty.

Read More

Tags: Patient Engagement, Psychographic Segmentation, measuring patient loyalty

Psychographic
Segmentation and the
Health Care Consumer

psychographic-book
Download →
A HEALTHCARE MARKETERS WHITEPAPER

Subscribe via Email

Most Popular Posts

Latest Posts

Posts Categories

see all

  See Me Speak at: BRG Healthcare Leadership Conference