Insights on Today's Healthcare Consumer

What Are Seniors Looking for in a Healthcare Provider?

Posted by Alana Jenkins on Tue, Jun 25, 2019

It started on January 1, 2011 — the day that the first Baby Boomers turned 65. Every day since, approximately 10,000 more have joined the ranks of senior Americans. That’s more than 53 million aging adults in need of healthcare, but connecting with them is another story. How can healthcare organizations improve patient acquisition and engagement among Baby Boomers and the Silent Generation?

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Tags: Psychographic Segmentation, Baby Boomers, patient acquisition, healthcare marketing for seniors

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