What makes your hospital or medical practice stand out from the crowd when it comes to patient acquisition? Given the rise of healthcare consumerism, traditional tactics — billboards, ads and direct mail campaigns — are falling short. And with innovative disruptors like CVS Health, Amazon, Google and Apple entering the fray, healthcare providers need to up their healthcare marketing game to attract new patients and retain existing ones.Read More
Insights on Today's Healthcare Consumer
Charles Darwin once wrote, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” He may have been referring to evolution in nature, but with the rise of healthcare consumerism, hospitals, medical practices and other health systems need to evolve too — especially when it comes to patient acquisition.Read More
All too often, hospitals and medical practices rely on sterile healthcare marketing campaigns. Some highlight cutting-edge technology or specialist expertise—which is good for potential patients to know, of course, but not terribly inspiring. Others take a one-size-fits-all approach—based on demographics or a shared diagnosis, for example—that fails to deliver the desired engagement.
These tactics may have worked in the past, but today’s healthcare consumers have different expectations. It’s time to get personal.Read More