Insights on Today's Healthcare Consumer

The How & Why of Patient Behavior: How Psychographic Segmentation Improves Healthcare Marketing ROI

Posted by Alana Jenkins on Tue, Mar 26, 2019

All too often, hospitals and medical practices rely on sterile healthcare marketing campaigns. Some highlight cutting-edge technology or specialist expertise—which is good for potential patients to know, of course, but not terribly inspiring. Others take a one-size-fits-all approach—based on demographics or a shared diagnosis, for example—that fails to deliver the desired engagement.

These tactics may have worked in the past, but today’s healthcare consumers have different expectations. It’s time to get personal.

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Tags: Psychographic Segmentation, patient acquisition, healthcare marketing

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