Insights on Today's Healthcare Consumer

The New Healthcare Consumer Is a Disruptive Force of Change

Posted by Brent Walker on Fri, Oct 09, 2015

More than a decade ago, the Harvard Business Review published an article entitled, “Let’s Put Consumers in Charge of Healthcare.” Bemoaning the sorry state of the U.S. healthcare system in 2002, Regina E. Herzlinger, the Nancy R. McPherson Professor of Business Administration at Harvard Business School, wrote, “When consumers apply pressure on an industry, whether it’s retailing or banking, cars or computers, it invariably produces a surge of innovation that increases productivity, reduces prices, improves quality, and expands choices.” Herzlinger is intimately acquainted with the U.S. healthcare system’s woes, having also served as a director or board member for numerous healthcare-related organizations including Cardinal Health, HealthAllies.com, Noven Pharmaceuticals and Wellcare, among others. Now, thanks to a rise in healthcare consumerism, Herzlinger—along with myriad organizations in the healthcare industry—are witnessing just how a new breed of healthcare consumer is becoming a force for disruptive innovation in healthcare.

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Tags: Healthcare Innovation

New Disrupter Aims to Complement Hospitals with Cultural Competency

Posted by Brent Walker on Fri, Oct 02, 2015

For decades, harm reduction clinics have been working with healthcare consumers on the fringes of society.  Harm reduction embraces a set of practical strategies and ideas aimed at reducing negative consequences associated with drug use. This “under the radar” aspect of the American health system may have gone unrecognized by many, but almost a decade ago, United Nations Secretary-General Ban Ki-Moon acknowledged the value of organizations that provide such services, saying, “No one should be stigmatized or discriminated against because of their dependence on drugs.” Now, instead of working from the fringes of the healthcare system, disrupters like BOOM!Health in New York City are setting the bar for coordinated, culturally-competent care, aptly demonstrating that you can have a positive impact on high-risk, marginalized patients on a modest budget.

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Tags: Healthcare Innovation

What Disruption and Reform in 2015 Indicate for the Future of Healthcare

Posted by Brent Walker on Fri, Sep 25, 2015

Writing in the Harvard Business Review, Clayton M. Christensen, Richard M.J. Bohmer, and John Kenagy once pondered whether disruptive innovation in healthcare might be the cure for what ailed the industry. Noting that breakthroughs like the telephone and personal computers brought power — and possibilities — to the masses, the authors reasoned, “Indeed, disruptive technologies have been one of the fundamental mechanisms through which the quality of our lives has improved.” Fifteen years later, we’re in the midst of discovering whether the conjecture holds true within the healthcare industry. It is clear that the healthcare industry is undergoing an unprecedented transformation, but is the future of healthcare looking brighter thanks to disruption and reform?

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Tags: Healthcare Innovation

Psychographics Help Bring the Human Element Back to Geriatric Medicine

Posted by Brent Walker on Mon, Sep 14, 2015

In the fourth year of the federal readmission reduction program, half of U.S. hospitals will take a hit, losing a combined $420 million to Medicare penalties for excessive readmissions says Kaiser Health News. Why are hospitals struggling so much to address preventable readmissions following hospitalizations for heart attack, heart failure, pneumonia, chronic lung disease or elective hip or knee replacements? One reason may be that the healthcare industry, as a whole, sees older adults as a single group. It’s a mistake that healthcare providers will be rushing to address as the realities of the penalties hit home. Healthcare providers must ensure the continuing good health of elderly patients who are the largest consumers of their services – and that means seeing them as individual healthcare consumers with unique attitudes towards health and wellness. Psychographic segmentation can help.

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Tags: Healthcare Innovation

Mental Health Reform: Adding a New Facet to Healthcare Innovation

Posted by Brent Walker on Fri, Sep 11, 2015

Roy Blunt, junior Senator from Missouri, said in a USA Today op-ed in 2013 that “people with mental health problems are almost never dangerous. In fact, they are more likely to be the victims than the perpetrators. At the same time, mental illness has been the common denominator in one act of mass violence after another.” Two years later, headlines are once again linking mental health to senseless acts ranging from the deliberate downing of a Germanwings Flight 9525 in the French Alps by a co-pilot with a history of depression to the recent on-air shootings of a TV reporter, interview subject and cameraman by a disgruntled ex-station employee. As a result, Congress is taking up mental health reform, and new legislation could become a catalyst for disruptive innovation in healthcare.

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Tags: Healthcare Innovation

The U.S. Has a Serious Problem Providing Culturally Competent Care

Posted by Brent Walker on Fri, Sep 04, 2015

When the Affordable Care Act became law, the intent was to protect the rights of American healthcare consumers and expand affordable, quality healthcare to millions of uninsured individuals. While the number of Americans with access to healthcare coverage (not necessarily care) has risen in the ensuing years, the American healthcare system as a whole still struggles to provide effective care to marginalized groups including minorities, elderly, mentally ill and lower income healthcare consumers. Why is culturally competent care so challenging to achieve?

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Tags: Healthcare Innovation

c2b solutions on Worldwide Business with kathy ireland

Posted by Brent Walker on Fri, Aug 14, 2015

Tune into Fox Business Network and Bloomberg International as sponsored programming on Sunday, August 16, 2015. See market by market listings below.

LOS ANGELES, August 14, 2015 /PRNewswire/ -- MMP (USA) announces a Worldwide Business with kathy ireland exclusive interview with c2b solutions, a company working with healthcare companies to assist them in gaining insight into their consumer populations.

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Tags: Healthcare Innovation

Medical Tourism: Good Marketing Opportunity or Fraught with Risk?

Posted by Brent Walker on Fri, Jul 31, 2015

The CDC estimates that three-quarters of a million U.S. residents travel abroad for medical care each year. These medical tourists fly overseas for everything from dentistry to heart surgery – for the sake of saving money on healthcare or in seeking procedures not approved in the U.S. The practice is not without risk. As the CDC points out, medical tourists face a range of potential issues – communication problems due to language differences, less stringent safety regulations that increase risk of accidental infection transmission, counterfeit medications and increased health risks for post-surgery travelers. Still, medical tourism is attracting attention – and not just from eager patients. Some American hospitals are turning to medical marketing to develop their own medical tourism attractions.

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Tags: Healthcare Innovation

The Commonwealth Fund: Segmentation in Healthcare and an Interview with c2b solutions

Posted by Brent Walker on Mon, Jun 29, 2015

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Tags: Healthcare Innovation

2015 Is Already Bringing Clarity for mHealth Developers

Posted by Brent Walker on Fri, Mar 27, 2015

Need a sign that healthcare consumerism has taken hold of the current landscape? MobiHealthNews cited Fabio Sergio, Executive Creative Director of Frog Design, in its list of memorable mobile health quotes, who said that “today, there are numerous non-traditional health service providers— Nike, Fitbit, Microsoft, Qualcomm—moving quickly into this space. And with health-related services like Asthmapolis or [Massive Health’s] The Eatery sitting on an iPhone or Android screen beside Twitter, YouTube, or Facebook applications, the boundaries between lifestyle and life-care are blurring, perhaps even fading away.”

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Tags: Healthcare Innovation

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