Insights on Today's Healthcare Consumer

Health Data Collection Methods that Yield Better Patient Engagement

Posted by Brent Walker on Tue, Aug 30, 2016

Google reports that it currently processes in excess of 2 trillion searches a year—and approximately 5 percent of those searches are related to healthcare in some fashion. In fact, the company recently announced that it is working to improve results returned on symptom searches—which account for one percent of search volume—by augmenting its health conditions data with help from the Mayo Clinic and and Harvard Medical School.

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Tags: Healthcare Innovation, Patient Engagement, Psychographic Segmentation, Patient Activation, Health Data

Don’t Let an Obsession with HIPAA Be a Barrier to Health Data Insights

Posted by Brent Walker on Mon, Aug 22, 2016

Federal regulators announced earlier this month that one of the biggest healthcare systems in the country has agreed to a $5.55 million settlement related to release of HIPAA-protected data. Did the news send a chill down your spine? Certainly addressing the security of HIPAA data needs to remain a top priority—especially when hackers appear to target healthcare providers with increasing frequency.

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Tags: Healthcare Innovation, Psychographic Segmentation, Health Data, HIPAA

3 Important Considerations before Implementing a Health Data-Powered Strategy

Posted by Brent Walker on Tue, Aug 16, 2016

Director Robert Altman once compared making a movie to chipping away at a boulder. “You know that there's something in there, but you're not sure exactly what it is until you find it,” he said.

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Tags: Healthcare Innovation, Patient Engagement, Psychographic Segmentation, Health Data

Are Millennials Relying too Heavily on “Disruptive” Healthcare Tech?

Posted by Brent Walker on Fri, Dec 18, 2015

Obesity is a major concern for Americans of all age groups. According to Gallup, the obesity rate among Americans rose to 27.7% in 2014 — up another 2.2% from the rate in 2008.  Young adults are no exception. Although much has been made of the Millennial generation's health-consciousness and willingness to use disruptive healthcare innovation to effect change, impactful results have not been as forthcoming as many of us thought they would be.

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Tags: Healthcare Innovation

The Easiest Way Hospitals Can Improve Patient Satisfaction

Posted by Brent Walker on Fri, Nov 20, 2015

What has been the most satisfying experience you’ve had recently? Perhaps it was a much-deserved vacation cruise or an intimate evening of fine dining at your favorite restaurant. One experience that is unlikely to make the list, however, is a hospital stay. After all, the circumstances that bring a patient to the hospital are often stressful and certainly not eagerly awaited experiences. Yet, hospitals reputations—and finances—can rise or fall based on the results of HCAHPS patient satisfaction surveys. Could something as low-tech as improved communication with patients actually be the disruptive innovation that can drive improved satisfaction numbers across healthcare providers?

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Tags: Healthcare Innovation, Patient Engagement

What We Can Learn from the Best and Worst Rated Hospitals of 2015

Posted by Brent Walker on Fri, Nov 13, 2015

Hospitals that are considered leaders of innovation generally pull in top ratings. No surprise there. But if you were ranked as one of the worst hospitals in the country, what would you do? When faced with just that scenario, several poorly-rated healthcare organizations actually turned the bad reviews into an incentive to drive improvement. Clearly, there are lessons to be learned from both the first and the worst when it comes to disruptive innovation in healthcare. 

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Tags: Healthcare Innovation

Will Healthcare Innovation Reach Critical Mass in 2016?

Posted by Brent Walker on Mon, Nov 02, 2015

If other industries are rabbits in the race to innovate, healthcare is the tortoise, plodding along at a steady, if slow, pace. Certainly, we’ve seen occasional bursts of speed as industry leaders and fresh entrants launch novel solutions to meet the demands of healthcare reform. With a growing number of practical applications of big data and new payment models—plus the stimulus of increasing consumerism—that we’ve witnessed in the past year, will 2016 be the year that we finally see disruptive innovation become the norm for the healthcare industry?

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Tags: Healthcare Innovation

How You Can Be a Disruptive Innovator in the Healthcare Industry

Posted by Brent Walker on Mon, Oct 26, 2015

Disruption seems like such a negative word. When you were a kid, you could get sent to the principal’s office for being disruptive. Yet, these days, the media is filled with positive stories about disruptive innovation, and the healthcare industry isn’t immune to the phenomenon. 

If you look beyond the primary definition of disruptive in the dictionary, you’ll find an option that reads, “A radical change in an industry, business strategy, etc., especially involving the introduction of a new product or service that creates a new market.”  Healthcare, certainly, has seen its share of disruption in recent years—from the implementation of advanced data technology to the transformation of patients into healthcare consumers, not to mention the regulatory pressures designed to overhaul the healthcare system. Many industry leaders have risen to the top because they are the trailblazers of disruptive innovation in healthcare.

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Tags: Healthcare Innovation

Campaign Season Is a Disruptive Force in Healthcare—For Good or Ill

Posted by Brent Walker on Mon, Oct 19, 2015

Recently, we blogged about the importance of hospitals taking a proactive stance in patient education to combat the healthcare-related misinformation spouted by politicians and celebrities. You may prefer to focus on disruptive innovation in healthcare—the sort that will generate meaningful, positive change.  But if the current debates are an indicator of what to expect, you’ve got 390+ days to withstand—and combat—the disruptive force of presidential hopefuls expounding on healthcare issues. Are you ready?  Here are just two of the issues that have popped up.

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Tags: Healthcare Innovation

The Spotlight on Mental Health Is Already Driving Changes

Posted by Brent Walker on Wed, Oct 14, 2015

In 2011, the New York Times reviewed a memoir called The Memory Palace written by Mira Bartok. The book shares Bartok’s highly personal story about life with—and without—her schizophrenic mother. In the book, she said, “I felt held hostage by her illness and by the backward mental health system that once again was incapable of helping our family in crisis.” Recently, multiple pieces of legislation introduced in Congress have put the spotlight on the healthcare industry’s less than stellar approach to mental health, but healthcare providers aren’t waiting for legislation to begin tackling this thorny issue. The industry has already seen some movement toward providing culturally competent care for patients with mental health issues.

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Tags: Healthcare Innovation

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