Insights on Today's Healthcare Consumer

3 Healthcare Consumerism Barriers & How to Overcome Them

Posted by Brent Walker on Tue, Aug 29, 2017

Are you getting frustrated with comparisons that pit healthcare organizations against companies like Amazon and Disney? After all, retail therapy or a vacation to the Magic Kingdom is a far cry from the stress of weighing options for a knee replacement surgery or an unexpected visit to an emergency room.

Yet increasingly, consumers want experiences that compare well to consumer-oriented businesses. And according to research by Oliver Wyman, “more personalized health and wellness can deliver up to 40 percent better value and a 100 times improvement in the consumer experience.”

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Tags: Healthcare Consumerism, Psychographic Segmentation, Healthcare Data, healthcare analytics

3 Healthcare Consumerism Trends to Watch

Posted by Brent Walker on Tue, Aug 22, 2017

Healthcare consumerism is here to stay. Healthcare reform kindled the fire as market conditions shifted costs to the consumer. Omnipresent smartphones, wearable fitness devices, advanced healthcare analytics engines and the steady influx of new technologies further fanned the flames.

With consumer expectations changing, hospitals and health systems must adapt to a more consumer-centric approach—like perennial consumer favorite Amazon—or risk losing out to more innovative competitors in the market. Staying on top of the hottest healthcare consumerism trends can help you reach and engage your consumers wherever they are.

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Tags: Healthcare Consumerism, Psychographic Segmentation, Healthcare Data, healthcare analytics

4 Prime Lessons Healthcare Providers Should Take from Amazon 📦

Posted by Brent Walker on Wed, Jul 26, 2017

A perennial leader in most-loved brand surveys, Amazon again tops the list for 2017, according to research by Morning Consult. Jeff Bezos has long championed the idea of putting customers first, noting: “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”

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Tags: Psychographic Segmentation, Healthcare Data

📊 What Netflix Can Show Healthcare Providers About Using Big Data

Posted by Brent Walker on Fri, Jul 21, 2017

When Emmy Award nominations were announced last week, tradition flew out the window. Instead of a line-up of potential winners from broadcast or even cable networks, four of the seven outstanding drama nominees were from streaming video services, with Netflix leading the way. It’s an impressive result for a company that launched its video streaming service only a decade ago and just started developing original programming a few years ago.

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Tags: Patient Engagement, Psychographic Segmentation, Healthcare Data

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