Insights on Today's Healthcare Consumer

What Does It Mean to be Healthy?

Posted by Alana Jenkins on Tue, Aug 27, 2019

In 1948, the World Health Organization (WHO) defined health as “… a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.” It’s a definition that’s been widely adopted, including by the Centers for Disease Control and Prevention, but is it realistic?

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Tags: Psychographic Segmentation, health outcomes, wellness, healthy lifestyle

Tips for Increasing Medication Adherence in Consumers with Diabetes

Posted by Alana Jenkins on Tue, Aug 13, 2019

The American Diabetes Association says that every 21 seconds, another person in the U.S. receives a diabetes diagnosis. At the pace, the numbers climb quickly. According to data from the Center for Disease Control and Prevention (CDC), more than 100 million U.S. adults are now living with diabetes or prediabetes.

How can healthcare providers forge stronger connections to improve health outcomes among consumers with diabetes?

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Tags: Psychographic Segmentation, health outcomes, consumers with diabetes, medication adherence, diabetes medication adherence

How Do Patients’ Motivations Change Over Time?

Posted by Alana Jenkins on Fri, May 31, 2019

Market segmentation dates back to the early 1900s. However, as technology has advanced, so have the ways that healthcare organizations identify, cluster and message consumers to drive patient engagement.

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes, amplify engagement, continuity of care

3 Cost-Effective Ways to Improve Health Outcomes

Posted by Alana Jenkins on Thu, May 16, 2019

More than a decade ago, The New England Journal of Medicine (NEJM) reported that “Health is influenced by factors in five domains—genetics, social circumstances, environmental exposures, behavioral patterns and healthcare.” In the ensuing years, the adoption of technology, shift from volume- to value-based care, and rise of healthcare consumerism have begun to transform healthcare in America.  

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes

3 Tips for Improving Health Outcomes of Millennials in 2019

Posted by Brent Walker on Tue, Jan 29, 2019

 

 

While the aging baby boomer population still dominates healthcare utilization, this cohort is shrinking, having peaked at 78.8 million in 1999. Meanwhile, millennials currently outnumber baby boomers by approximately 11 million—and their numbers won’t be on the decline anytime soon. No surprise, then, that millennials are a hot topic across the healthcare industry.

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Tags: Psychographic Segmentation, millennial health, health outcomes, amplify engagement

3 Factors Poised to Impact Health Outcomes in 2019

Posted by Brent Walker on Tue, Dec 18, 2018

“The current system is broken. We need to move towards an era of disease prevention and personalized medicine,” writes Dr. Emmanuel Fombu in his book The Future of Healthcare: Humans and Machines Partnering for Better Outcomes. He’s not alone in this assessment.

With healthcare expenditures continuing to rise in recent years, providers across the industry recognize the need to develop new procedures that both reduce medical costs and improve health outcomes.

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Tags: health outcomes, health outcomes in 2019

3 Important Takeaways from 2018 Health Outcomes Research

Posted by Brent Walker on Sat, Nov 17, 2018

The United States outspends other nations when it comes to healthcare—to the tune of $3.3 trillion or nearly 18 percent of GDP in 2016. The growing price tag for Americans’ healthcare isn’t down to demographics alone. Certainly, the aging baby boomer population is increasing utilization­ and consequently spending. But healthcare organizations recognize that improving health outcomes play an important role in bringing down costs.

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes

How Market Research and Consumer Insights Are Being Used to Improve Health Outcomes

Posted by Brent Walker on Thu, Sep 27, 2018

Kaiser Family Foundation research on healthcare spending and health outcomes reveals that Americans have higher disease rates and shorter life expectancies than healthcare consumers in other wealthy nations. KFF says, “Unfortunately, ranked with other comparable countries, the U.S. has the highest rate of deaths that are preventable by good healthcare.”

Since the U.S. spends more on healthcare than comparable countries, throwing money at the problem won’t solve it—and neither will the status quo.

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes

McKinsey’s Consumer Health Insights Survey: Key Takeaways That Could Help Improve Outcomes

Posted by Brent Walker on Thu, Sep 20, 2018

Healthcare is personal. Patients are sharing private details with relative strangers and engaging in myriad one-to-one interactions with physicians, pharmacists and insurers along their journey through the healthcare landscape.

Despite the intimacy of these situations, however, healthcare consumer experiences are often seen as depersonalized and disconnected—which certainly won’t drive the patient engagement needed to improve health outcomes.

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Tags: Patient Engagement, Healthcare Consumerism, Psychographic Segmentation, health outcomes

Data Uses that Dictate Health Outcomes for Your Patients

Posted by Brent Walker on Wed, Aug 29, 2018

Several years ago, population health expert David B. Nash, MD, said, “The most important five-digit number I need to predict your health status and well-being is your ZIP code, bar none.” Is it hyperbole to suggest that where a healthcare consumer lives is a determining factor in health outcomes?  

Not according to the expert panelists this year’s South by Southwest (SXSW) conference in Austin. During the hour-long session, “Your Zip Code: The Key to Health,” Jay Bhatt of the American Hospital Association, Eric Gertler of US News & World Report, Garth Graham of the Aetna Foundation and Kavita Patel of the Brookings Institution & Johns Hopkins Medicine Sibley Primary Care confirmed that a person’s zip code can be just as predictive of health as genetics.

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes

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