Insights on Today's Healthcare Consumer

How Market Research and Consumer Insights Are Being Used to Improve Health Outcomes

Posted by Brent Walker on Thu, Sep 27, 2018

Kaiser Family Foundation research on healthcare spending and health outcomes reveals that Americans have higher disease rates and shorter life expectancies than healthcare consumers in other wealthy nations. KFF says, “Unfortunately, ranked with other comparable countries, the U.S. has the highest rate of deaths that are preventable by good healthcare.”

Since the U.S. spends more on healthcare than comparable countries, throwing money at the problem won’t solve it—and neither will the status quo.

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Tags: Psychographic Segmentation, health outcomes, Patient Engagement

McKinsey’s Consumer Health Insights Survey: Key Takeaways That Could Help Improve Outcomes

Posted by Brent Walker on Thu, Sep 20, 2018

Healthcare is personal. Patients are sharing private details with relative strangers and engaging in myriad one-to-one interactions with physicians, pharmacists and insurers along their journey through the healthcare landscape.

Despite the intimacy of these situations, however, healthcare consumer experiences are often seen as depersonalized and disconnected—which certainly won’t drive the patient engagement needed to improve health outcomes.

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Tags: Psychographic Segmentation, health outcomes, Healthcare Consumerism, Patient Engagement

Data Uses that Dictate Health Outcomes for Your Patients

Posted by Brent Walker on Wed, Aug 29, 2018

Several years ago, population health expert David B. Nash, MD, said, “The most important five-digit number I need to predict your health status and well-being is your ZIP code, bar none.” Is it hyperbole to suggest that where a healthcare consumer lives is a determining factor in health outcomes?  

Not according to the expert panelists this year’s South by Southwest (SXSW) conference in Austin. During the hour-long session, “Your Zip Code: The Key to Health,” Jay Bhatt of the American Hospital Association, Eric Gertler of US News & World Report, Garth Graham of the Aetna Foundation and Kavita Patel of the Brookings Institution & Johns Hopkins Medicine Sibley Primary Care confirmed that a person’s zip code can be just as predictive of health as genetics.

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Tags: health outcomes, Psychographic Segmentation, Patient Engagement

Health Data Insights You Need to Improve Patient Outcomes

Posted by Brent Walker on Wed, Aug 15, 2018

The increasingly digital world allows for increasingly personalized tactics for engaging consumers—whether they are potential retail customers or healthcare patients. The mountains of data available offer transformative potential when organizations unearth meaningful insights into individual customers’ needs and expectations.

As your hospital or healthcare organization works to connect with modern healthcare consumers to drive better health outcomes, you can learn from leading customer-centric organizations—regardless of the industry and consumers that they serve—to  pinpoint the types of health data insights you should be collecting about your patients.

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Tags: Psychographic Segmentation, Patient Engagement, health outcomes

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