Insights on Today's Healthcare Consumer

3 Data Reporting Tactics the Healthcare Industry Must Adopt

Posted by Brent Walker on Tue, Sep 13, 2016

While having more financial “skin in the game” has been a catalyst for healthcare consumerism, it isn’t the only factor to have sparked change. The digital revolution that has driven change in retail, entertainment and financial services industries also influences healthcare.

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Tags: Healthcare Consumerism, Psychographic Segmentation, Health Data

Health Data Insights You Need to Improve Patient Outcomes

Posted by Brent Walker on Tue, Sep 06, 2016

The big buzzword in marketing these days is customer-centricity. It’s a trend that’s transforming the industry, forcing marketers to look deeper for insights into individual customers’ needs and expectations.

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Tags: Patient Engagement, Psychographic Segmentation, Health Data

Health Data Collection Methods that Yield Better Patient Engagement

Posted by Brent Walker on Tue, Aug 30, 2016

Google reports that it currently processes in excess of 2 trillion searches a year—and approximately 5 percent of those searches are related to healthcare in some fashion. In fact, the company recently announced that it is working to improve results returned on symptom searches—which account for one percent of search volume—by augmenting its health conditions data with help from the Mayo Clinic and and Harvard Medical School.

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Tags: Healthcare Innovation, Patient Engagement, Psychographic Segmentation, Patient Activation, Health Data

Don’t Let an Obsession with HIPAA Be a Barrier to Health Data Insights

Posted by Brent Walker on Mon, Aug 22, 2016

Federal regulators announced earlier this month that one of the biggest healthcare systems in the country has agreed to a $5.55 million settlement related to release of HIPAA-protected data. Did the news send a chill down your spine? Certainly addressing the security of HIPAA data needs to remain a top priority—especially when hackers appear to target healthcare providers with increasing frequency.

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Tags: Healthcare Innovation, Psychographic Segmentation, Health Data, HIPAA

3 Important Considerations before Implementing a Health Data-Powered Strategy

Posted by Brent Walker on Tue, Aug 16, 2016

Director Robert Altman once compared making a movie to chipping away at a boulder. “You know that there's something in there, but you're not sure exactly what it is until you find it,” he said.

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Tags: Healthcare Innovation, Patient Engagement, Psychographic Segmentation, Health Data

Not Getting What You Want From Current Data Aggregation Methods?

Posted by Brent Walker on Wed, Aug 10, 2016

Sayings fall in and out of favor, but “Big Data” has sustained its buzzword status since the 1990s. As the healthcare industry—which admittedly arrived late to the Big Data party—strives to realize the advantages of patient data, a number of barriers impede progress. Technical roadblocks. Inconsistent terminology. Budgetary consideration.

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Tags: Health Data

Data Uses that Dictate Health Outcomes for Your Patients

Posted by Brent Walker on Thu, Aug 04, 2016

An article in Healthcare Executive last September quoted population health expert David B. Nash, MD, who said, “The most important five-digit number I need to predict your health status and well-being is your ZIP code, bar none.”

While Nash has data to back up the statement, hospitals still need to address the elephant in the room: How do you leverage the wide array of available patient data—including ZIP codes—to go beyond predicting health status?

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Tags: Health Data

Technology & the Human Factor in Healthcare: When Communications Fail to Engage

Posted by Brent Walker on Thu, Jul 28, 2016

Gary Wizenread, CEO of Cordata Healthcare Innovations, guest blogs today, sharing his thoughts on the all-too-often frustrating experience of post-procedure, follow-up communications. 


I want to tell you about my colonoscopy. No, not the procedure itself (you’re welcome), but rather about my experience with the follow-up communication process. It was neither engaging nor particularly patient-centric in my view. Instead, it felt like a large organization doing its best but defaulting to a “check-the-box” approach. I don’t mean to be too harsh on them. After all, patient communication is difficult to do well and its staff has many other items on its agenda.

The experience also confirmed to me exactly why success rates for such communications are so low – typically 0-5% patient response and usually closer to the zero end of the scale. And it underscored the need for a personalized and automated approach to patient communication, which is exactly what Cordata is building through our partnership with c2b solutions and PatientBond.

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Tags: Patient Engagement, Health Data

Interoperability Can Determine the Success of Patient Engagement

Posted by Brent Walker on Tue, Jul 26, 2016

Interoperability — or lack of it — has been a challenge since healthcare providers first began to implement EHRs (Electronic Health Records). In 2014, the Office of the National Coordinator for Health Information Technology (ONC), part of the U.S. Department of Health and Human Services (HHS), released a paper outlining a 10-year vision for achieving an interoperable health IT infrastructure. Noting that “An interoperable health IT ecosystem makes the right data available to the right people at the right time,” the paper suggested that “By 2024, individuals, care providers, communities and researchers should have an array of interoperable health IT products and services that allow the health care system to continuously learn and advance the goal of improved healthcare.” Two years in, however, many hospitals are still struggling to share health data within their own organization, even as the amount of data grows exponentially. And many healthcare consumers have begun to wonder “What’s the hold-up?”

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Tags: Patient Engagement, Health Data

3 Indicators That Show HIEs Are Reshaping Health Data Analytics

Posted by Brent Walker on Tue, Jul 19, 2016

Health information exchanges (HIEs) could just be one of the best glimpses we have into the future of health data analytics. That may seem like a bold statement given the lack of confidence some healthcare organizations express in current data sharing tools and practices, but there are indications that HIE use is picking up and beginning to positively impact health outcomes.

HIE adoption is growing considerably, albeit driven mostly by a few key states. Successes in those states, however, should serve as a real world model for health information exchanges’ potential, thereby spurring wider use in states that currently lag behind.

Today, let’s take a look at 3 key indicators that show HIEs are reshaping health data analytics — and the American healthcare system.

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Tags: HIE, Health Data

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