Insights on Today's Healthcare Consumer

3 Things Millennial Consumers Expect from Healthcare Providers

Posted by Brent Walker on Thu, Oct 12, 2017

If you were to guess which generation is more likely to choose a health insurance plan because it offers better pricing, would you answer, “Baby Boomers” or “Millennials”?  The answer might surprise you.

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Tags: Healthcare Consumerism, Psychographic Segmentation, Health Data

How Are You Using Consumer Insights in Healthcare Decision-Making?

Posted by Brent Walker on Wed, Sep 20, 2017

Although 66 percent of healthcare organizations agree that consumerism is vital in healthcare, according to the Kaufman Hall Healthcare Consumerism Index, only 16 percent integrate feedback on patient preferences into their practices. Why do healthcare organizations struggle to deliver the patient-centric care that healthcare consumers want?

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Tags: Healthcare Consumerism, Psychographic Segmentation, Health Data

How Healthcare Consumerism and Big Data are Driving Innovations in Care

Posted by Brent Walker on Tue, Aug 15, 2017

                      

The mandate to bring down healthcare costs in America is not driven by any single factor. Public and private payors are steadily moving toward value-based reimbursements. Consumers have more invested in their health insurance and have become more cost-conscious as a result.

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Tags: Healthcare Consumerism, Psychographic Segmentation, Health Data

How Psychographic Segmentation Debunks Healthcare Consumerism Myths 💭

Posted by Brent Walker on Wed, Aug 09, 2017

(Image via Tomi Um / NYT The Upshot)

Abraham Verghese, MD, professor of medicine at the Stanford School of Medicine and recipient of a 2016 National Humanities Medal, has said, “The bottom line: healthcare reform is about the patient, not about the physician.”

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Tags: Healthcare Consumerism, Psychographic Segmentation, Health Data

Whatever the Fate of the ACA, Here's Why Healthcare Consumerism is Here to Stay

Posted by Brent Walker on Thu, Aug 03, 2017

Passage of the Patient Protection and Affordable Care Act (ACA) may have accelerated healthcare consumerism, but as HealthLeaders Media pointed out last year, “Consumerism has been making inroads into the healthcare industry for at least a decade, with patients increasingly acting like consumers who have a choice in their healthcare options, trying to make the best decisions for quality and cost just as they do with any other commodity.”

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Tags: Psychographic Segmentation, Health Data

What Apple  Can Teach Healthcare Providers About Winning in the Marketplace

Posted by Brent Walker on Wed, Aug 02, 2017

In brand popularity contests, Apple often leads the pack. Just this year, Apple landed on the top of Fortune’s “Most Admired Companies” list and in the top five of the Harris Poll’s Reputation Quotient. As healthcare consumerism continues to gain momentum, hospitals need to earn similar accolades to stay ahead in a competitive marketplace.

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Tags: Psychographic Segmentation, Health Data

Can Healthcare Providers Use Disney Magic on Patients? 🔮

Posted by Brent Walker on Thu, Jul 27, 2017

As the self-proclaimed “Happiest Place on Earth,” Disney excels at providing customer experiences that keep people coming back for more. What else would you expect from an organization founded by a man who said, “It’s kind of fun to do the impossible”?  

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Tags: Psychographic Segmentation, Health Data

Tips for Health Data Management You Should Know About

Posted by Brent Walker on Tue, Sep 27, 2016

 In the dictionary, the term “sleeping giant” refers to “one that has great but unrealized or newly emerging power.” It’s an apt expression for describing the growing volume of data available to hospitals and other healthcare providers. The pressure is on—from the CMS and healthcare consumers alike—to use data effectively to improve the quality of care while reducing costs.

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Tags: Psychographic Segmentation, Health Data

Helping Patients Make Better Decisions Using Data Analytics

Posted by Brent Walker on Tue, Sep 20, 2016

World-renowned medical technology expert Atul Butte—and current leader of the University of California San Francisco Institute for Computational Health Sciences—believes that “Hiding within those mounds of data is knowledge that could change the life of a patient, or change the world.”

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Tags: Patient Engagement, Health Data, Population Health Management

3 Data Reporting Tactics the Healthcare Industry Must Adopt

Posted by Brent Walker on Tue, Sep 13, 2016

While having more financial “skin in the game” has been a catalyst for healthcare consumerism, it isn’t the only factor to have sparked change. The digital revolution that has driven change in retail, entertainment and financial services industries also influences healthcare.

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Tags: Healthcare Consumerism, Psychographic Segmentation, Health Data

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