Insights on Today's Healthcare Consumer

What Different Psychographic Segments Are Looking for When They Interact With Your Medical Practice

Posted by Alana Jenkins on Tue, Apr 23, 2019

Positive patient experiences have been called the ‘Holy Grail’ of healthcare—and for a good reason. “Today, patients have more care options than ever before,” writes Holly Ragan in D CEO Healthcare. “And with non-traditional providers coming out of the woodwork, healthcare systems are in need of new approaches to create patient experiences that are second to none.”

So, why the focus on patient experiences? Because each interaction has the potential to build or bulldoze patient loyalty.

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Tags: Psychographic Segmentation, Patient Experience, Self Achievers, Direction Takers, Willful Endurers, Balance Seekers, Priority Jugglers, patient loyalty

Psychographic Segments Defined: Direction Takers

Posted by Brent Walker on Tue, Nov 21, 2017

In the field of consumer research, marketers use several different methods to define and understand their target audience. Grouping people according to demographic factors such as age, gender, income or ethnicity has been a staple of consumer segmentation for decades now. And while it does offer an introductory level of insight into the similarities among consumers, it falls short of recognizing the vast differences in beliefs, values, motivations, and priorities that can exist even within a single demographic variable.

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Tags: Patient Engagement, Patient Behavior Change, Psychographic Segmentation, Psychographics, Psychographic Segmentation Healthcare, Direction Takers

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