Insights on Today's Healthcare Consumer

Psychographic Segments Defined: Direction Takers

Posted by Brent Walker on Tue, Nov 21, 2017

In the field of consumer research, marketers use several different methods to define and understand their target audience. Grouping people according to demographic factors such as age, gender, income or ethnicity has been a staple of consumer segmentation for decades now. And while it does offer an introductory level of insight into the similarities among consumers, it falls short of recognizing the vast differences in beliefs, values, motivations, and priorities that can exist even within a single demographic variable.

Read More

Tags: Patient Engagement, Patient Behavior Change, Psychographic Segmentation, Psychographics, Psychographic Segmentation Healthcare, Direction Takers

Segmentation and the
Health Care Consumer

Download →

Subscribe via Email

Most Popular Posts

Latest Posts

Posts Categories

see all

  See Me Speak at: BRG Healthcare Leadership Conference