Insights on Today's Healthcare Consumer

What Will Become the Biggest Disruptors for Healthcare in 2018?

Posted by Brent Walker on Tue, Jan 16, 2018

Three years ago, healthcare was undergoing a transformation, led by healthcare consumers and the companies that cater to them. Government-led reforms, from incentive programs for adopting healthcare IT to the Affordable Care Act-driven insurance marketplaces, got the ball rolling, but consumers, faced with greater responsibility for the costs of healthcare, have exerted considerable influence on the entire industry.

Given ongoing uncertainties about the fate of the ACA, we still can, as the saying goes, expect the unexpected. But one fact is clear: Healthcare consumerism will continue to inspire innovation—and disruption—in the healthcare landscape.

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Tags: Psychographic Segmentation, Patient Engagement, digital patient engagement

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