Insights on Today's Healthcare Consumer

The Pros and Cons of Consumer Segmentation

Posted by Brent Walker on Tue, Oct 17, 2017

 

Segmentation has long been a reliable consumer research technique for marketers of all stripes, but with the advent of big data (along with dramatic advances in computing technology), businesses have been able to boost their segmentation capabilities by orders of magnitude.

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Tags: Psychographic Segmentation, Consumer Segmentation, Customer Segmentation Strategy, Customer Segmentation Analysis, Consumer Segmentation Pros and Cons, Customer Segmentation Techniques

Psychographic
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