Insights on Today's Healthcare Consumer

4 Smart Ways to Monitor Healthcare Consumer Expectations

Posted by Brent Walker on Mon, Jun 27, 2016

 

The healthcare landscape is changing, and healthcare consumerism represents one of the most significant forces behind that change. According to the Annual Healthcare CEO Survey conducted by The Advisory Board Company, 47 percent of the respondents said that meeting rising consumer expectations for service is a top priority and 31 percent indicated that developing consumer-focused pricing strategies is also a main concern.

Lisa Bielamowicz, M.D., The Advisory Board Company’s chief medical officer and executive director, notes, “Health systems are facing a push toward consumerization, fueled by more patient financial accountability, as well as the push to population heath and managing the total cost of care.” As a result, she continues, “Health systems are seeking strategies that bring together these potentially conflicting market forces.” The question is, “How?”

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Tags: Healthcare Consumerism, Psychographic Segmentation, cost transparency, Healthcare Consumer Expectations

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