Insights on Today's Healthcare Consumer

How Do Patients’ Motivations Change Over Time?

Posted by Alana Jenkins on Fri, May 31, 2019

Market segmentation dates back to the early 1900s. However, as technology has advanced, so have the ways that healthcare organizations identify, cluster and message consumers to drive patient engagement.

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes, amplify engagement, continuity of care

Psychographic
Segmentation and the
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