Insights on Today's Healthcare Consumer

What Different Psychographic Segments Are Looking for When They Interact With Your Medical Practice

Posted by Alana Jenkins on Tue, Apr 23, 2019

Positive patient experiences have been called the ‘Holy Grail’ of healthcare—and for a good reason. “Today, patients have more care options than ever before,” writes Holly Ragan in D CEO Healthcare. “And with non-traditional providers coming out of the woodwork, healthcare systems are in need of new approaches to create patient experiences that are second to none.”

So, why the focus on patient experiences? Because each interaction has the potential to build or bulldoze patient loyalty.

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Tags: Psychographic Segmentation, Patient Experience, Self Achievers, Direction Takers, Willful Endurers, Balance Seekers, Priority Jugglers, patient loyalty

Psychographic Segments Defined: Balance Seekers

Posted by Brent Walker on Tue, Nov 07, 2017

In the world of consumer research, psychographic segmentation has been around for some time in the Consumer Products, Financial and Retail industries, but is becoming one of the more important methods to emerge in healthcare to facilitate patient engagement and behavior change.

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Tags: Patient Engagement, Patient Behavior Change, Psychographic Segmentation, Psychographics, Psychographic Segmentation Healthcare, Balance Seekers

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