Insights on Today's Healthcare Consumer

Psychographic Segments Defined: Balance Seekers

Posted by Brent Walker on Tue, Nov 07, 2017

In the world of consumer research, psychographic segmentation has been around for some time in the Consumer Products, Financial and Retail industries, but is becoming one of the more important methods to emerge in healthcare to facilitate patient engagement and behavior change.

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Tags: Psychographic Segmentation, Psychographics, Psychographic Segmentation Healthcare, Balance Seekers, Patient Behavior Change, Patient Engagement

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