Insights on Today's Healthcare Consumer

5 Things Baby Boomers Want from Their Health Insurance Coverage

Posted by Brent Walker on Wed, Oct 26, 2016

Everyone is talking about Millennials as a disruptive force. After all, they just passed Baby Boomers as the largest living generation in America. But when it comes to healthcare consumers, Baby Boomers certainly qualify as disruptors.

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Tags: Psychographic Segmentation, Baby Boomers, Health Insurance Marketing

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