Insights on Today's Healthcare Consumer

What Are Seniors Looking for in a Healthcare Provider?

Posted by Alana Jenkins on Tue, Jun 25, 2019

It started on January 1, 2011 — the day that the first Baby Boomers turned 65. Every day since, approximately 10,000 more have joined the ranks of senior Americans. That’s more than 53 million aging adults in need of healthcare, but connecting with them is another story. How can healthcare organizations improve patient acquisition and engagement among Baby Boomers and the Silent Generation?

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Tags: Psychographic Segmentation, Baby Boomers, patient acquisition, healthcare marketing for seniors

5 Things Baby Boomers Want from Their Health Insurance Coverage

Posted by Brent Walker on Wed, Oct 26, 2016

Everyone is talking about Millennials as a disruptive force. After all, they just passed Baby Boomers as the largest living generation in America. But when it comes to healthcare consumers, Baby Boomers certainly qualify as disruptors.

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Tags: Psychographic Segmentation, Baby Boomers, Health Insurance Marketing

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