Insights on Today's Healthcare Consumer

c2b solutions on Worldwide Business with kathy ireland

Posted by Brent Walker on Fri, Aug 14, 2015


Tune into Fox Business Network and Bloomberg International as sponsored programming on Sunday, August 16, 2015. See market by market listings below.

LOS ANGELES, August 14, 2015 /PRNewswire/ -- MMP (USA) announces a Worldwide Business with kathy ireland exclusive interview with c2b solutions, a company working with healthcare companies to assist them in gaining insight into their consumer populations.

Brent Walker, CMO of c2b solutions, commented on the importance of healthcare companies to understand all aspects of their customers. "In this era of healthcare reform, there are many healthcare entities that are out there that are being charged with making people healthier and more satisfied but having to do it at a reduced cost. It can be very challenging on a system that focuses on diseases instead of patients holistically."

"The foundation of what we have done at c2b solutions is an annual research project. What's different about what we do is that we really dig into the questions of why the consumer is doing something and how is it that you are going to actually influence their behavior. Our competitors know a lot of the ‘what’ [consumers are doing] but do not go much further to the ‘why.’  We also operationalize these insights through PatientBond, software that engages patients through automated outbound communications, such as texts, emails and phone calls, customized to their preferences based on our insights.”

JL Haber, VP of Programming of Worldwide Business with kathy ireland, says, "c2b solutions found a way to treat patients as though they are humans and not just a walking medical case, a breath of fresh air in the industry."

Tune in to Fox Business Network as sponsored programming on August 16, 2015 at 5:30pm ET and on Bloomberg International as sponsored programming at 8:30am CET, 3:00pm HKT, and 10:00am CDT.

The segment can also be viewed by clicking on the following link: View Segment 

About Worldwide Business with kathy ireland

Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

Worldwide Business with kathy ireland airs Sunday evenings throughout North America on Fox Business Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Bloomberg International as part of their sponsored programming lineup.

Patient Activation and Engagement Whitepaper


Brent Walker

Written by: Brent Walker

As Chief Marketing Officer, Brent's primary responsibilities include leading marketing strategy and execution for c2b solutions, development of c2b solutions' proprietary consumer segmentation model and insights products, research on healthcare consumers’ motivations and behaviors, and providing marketing guidance to c2b solutions clients.

Tags: Healthcare Innovation

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