Insights on Today's Healthcare Consumer

c2b solutions to Present at the World Congress Leadership Summit

Posted by Brent Walker on Mon, Feb 17, 2014

We are excited to announce that c2b solutions has been invited to speak at the World Congress’ 6th Annual Leadership Summit on “Consumerism Through Health Plan Innovation” on March 11, 2014, in Orlando, Florida.  This prestigious event hosts executives from the top health insurance companies across the U.S. who attend to learn the latest approaches toward patient care.

consumerism through health plan innovation

Consumerism in health care is such an important topic to health insurance plans, especially since the passage of the Affordable Care Act (ACA) as health plans compete for the individual market on the Health Insurance Exchanges. 

From the World Congress’ website:

 “As reform and technology continue to reshape the market an health care space, plans must adapt and evolve to develop transformative consumer-driven marketing strategies, engagement tools, and partnerships to promote well-care, loyalty, target membership growth and ultimately drive costs down.”

The World Congress recognizes the unique and innovative nature of c2b solutions’ psychographic segmentation model and health care consumer insights, believing health insurance companies would highly value this capability as a way to motivate positive health behavior change among its members.

In fact, c2b solutions was given the first time slot of the conference, sharing the stage with experts from Highmark BlueCross & BlueShield and Aetna in a session titled:

Master Consumer-Centric Design – Use Data Integration, Micro-Segmenting, and Hyper-Personalized Marketing to Keep Consumers for Less in a Post-Reform Era

The idea behind this topic is that by appealing to consumers’ individual needs and motivations through laser-focused communications, less money can be spent on marketing and dollars can be shifted to improving care and the patient experience.

 

c2b solutions will be sharing insights and methodology behind its proprietary psychographic segmentation model, along with case studies where its application drove measurable behavior change, even among the most challenging patients.

Readers of our articles get a special discount off the price of attendance for this conference.  Use the code DDP563 when registering (online or via phone) and you will receive a $300 discount. 

Free Whitepaper: Psychographic Segmentation  and the Healthcare Consumer: Insights for the Healthcare Industry

Brent Walker

Written by: Brent Walker

As Chief Marketing Officer, Brent's primary responsibilities include leading marketing strategy and execution for c2b solutions, development of c2b solutions' proprietary consumer segmentation model and insights products, research on healthcare consumers’ motivations and behaviors, and providing marketing guidance to c2b solutions clients.

Tags: Healthcare Innovation

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