Insights on Today's Healthcare Consumer

What Does It Mean to be Healthy?

Posted by Alana Jenkins on Tue, Aug 27, 2019

In 1948, the World Health Organization (WHO) defined health as “… a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.” It’s a definition that’s been widely adopted, including by the Centers for Disease Control and Prevention, but is it realistic?

Read More

Tags: Psychographic Segmentation, health outcomes, wellness, healthy lifestyle

Tips for Increasing Medication Adherence in Consumers with Diabetes

Posted by Alana Jenkins on Tue, Aug 13, 2019

The American Diabetes Association says that every 21 seconds, another person in the U.S. receives a diabetes diagnosis. At the pace, the numbers climb quickly. According to data from the Center for Disease Control and Prevention (CDC), more than 100 million U.S. adults are now living with diabetes or prediabetes.

How can healthcare providers forge stronger connections to improve health outcomes among consumers with diabetes?

Read More

Tags: Psychographic Segmentation, health outcomes, consumers with diabetes, medication adherence, diabetes medication adherence

How Leveraging Patient Engagement Increases Loyalty More Than Traditional Marketing

Posted by Alana Jenkins on Tue, Jul 30, 2019

When looking to increase patient loyalty, hospitals and healthcare providers can take a page from loyalty leaders in other industries. In the hospitality industry, for example, Marriott International has built a loyal following by focusing on customer experiences. Marriott’s APAC VP of Digital, Loyalty, and Portfolio Marketing Alan Tsui says, “Customer experience is innately about human to human connection, and the sum total of all the touchpoints—online and offline, engagements and exchanges a customer makes with us from start to end.”

But how can healthcare providers make these same, meaningful connections?

Read More

Tags: Patient Engagement, Psychographic Segmentation, patient loyalty

The Rise of Retailers & How Hospitals Can Compete

Posted by Alana Jenkins on Tue, Jul 16, 2019

Is your hospital ready to take on retail-behemoths like Amazon and Walmart? What about the combined forces resulting from the CVS-Aetna and Cigna-Express Scripts mergers? Many may not be, based on Kaufman Hall’s analysis of 2018 patient volumes at 600 hospitals. The healthcare consulting firm found that “Volume trends demonstrated consistent underperformance relative to last year, with a few indicators showing increasing underperformance.”

Read More

Tags: Psychographic Segmentation, patient loyalty, retail healthcare

What Are Seniors Looking for in a Healthcare Provider?

Posted by Alana Jenkins on Tue, Jun 25, 2019

It started on January 1, 2011 — the day that the first Baby Boomers turned 65. Every day since, approximately 10,000 more have joined the ranks of senior Americans. That’s more than 53 million aging adults in need of healthcare, but connecting with them is another story. How can healthcare organizations improve patient acquisition and engagement among Baby Boomers and the Silent Generation?

Read More

Tags: Psychographic Segmentation, Baby Boomers, patient acquisition, healthcare marketing for seniors

What Healthcare Providers Should Know Before Developing a Mobile Marketing Strategy

Posted by Alana Jenkins on Tue, Jun 11, 2019

When the Pew Research Center first surveyed mobile phone ownership in 2011, only 35% of Americans owned a smartphone. But in less than a decade, the share of Americans that own a smartphone has climbed to 77% — rivaling desktop or laptop computer ownership. Additionally, 53% also own tablet computers.

With all of that in mind, is your patient acquisition strategy built to reach today’s very mobile healthcare consumers?

Read More

Tags: Psychographic Segmentation, patient acquisition, mobile marketing, mobile strategy, digital engagement

How Do Patients’ Motivations Change Over Time?

Posted by Alana Jenkins on Fri, May 31, 2019

Market segmentation dates back to the early 1900s. However, as technology has advanced, so have the ways that healthcare organizations identify, cluster and message consumers to drive patient engagement.

Read More

Tags: Patient Engagement, Psychographic Segmentation, health outcomes, amplify engagement, continuity of care

3 Cost-Effective Ways to Improve Health Outcomes

Posted by Alana Jenkins on Thu, May 16, 2019

More than a decade ago, The New England Journal of Medicine (NEJM) reported that “Health is influenced by factors in five domains—genetics, social circumstances, environmental exposures, behavioral patterns and healthcare.” In the ensuing years, the adoption of technology, shift from volume- to value-based care, and rise of healthcare consumerism have begun to transform healthcare in America.  

Read More

Tags: Patient Engagement, Psychographic Segmentation, health outcomes

What Does Patient Loyalty Look Like?

Posted by Alana Jenkins on Tue, Apr 30, 2019

Sometimes brand loyalty is easy to recognize. Check out the lines of Marvel film fanatics on opening night. Talk to an Apple aficionado or a Disney devotee. Of course, those brands have an instant advantage over healthcare organizations because—let’s face it—most people don’t have the same kind of positive associations with healthcare experiences as they do with a trip to the ‘Happiest Place on Earth.’ As a result, hospitals and other healthcare providers need to up their game when it comes to patient engagement and measuring patient loyalty.

Read More

Tags: Patient Engagement, Psychographic Segmentation, measuring patient loyalty

What Different Psychographic Segments Are Looking for When They Interact With Your Medical Practice

Posted by Alana Jenkins on Tue, Apr 23, 2019

Positive patient experiences have been called the ‘Holy Grail’ of healthcare—and for a good reason. “Today, patients have more care options than ever before,” writes Holly Ragan in D CEO Healthcare. “And with non-traditional providers coming out of the woodwork, healthcare systems are in need of new approaches to create patient experiences that are second to none.”

So, why the focus on patient experiences? Because each interaction has the potential to build or bulldoze patient loyalty.

Read More

Tags: Psychographic Segmentation, Patient Experience, Self Achievers, Direction Takers, Willful Endurers, Balance Seekers, Priority Jugglers, patient loyalty

Segmentation and the
Health Care Consumer

Download →

Subscribe via Email

Most Popular Posts

Latest Posts

Posts Categories

see all

  See Me Speak at: BRG Healthcare Leadership Conference