Insights on Today's Healthcare Consumer

📊  How Psychographics Can Help Prevent Diseases Affecting the Underserved

Posted by Brent Walker on Fri, Mar 24, 2017

(Nearly 24 million Americans are living in food deserts.
When fresh produce is not available, residents turn to unhealthier options.)

Cardiovascular disease and diabetes are leading causes of death in the U.S., but according to the Centers for Disease Control and Prevention (CDC) Health Disparities and Inequalities Report, all are more prevalent among medically underserved populations. African Americans, for example, are 50 percent more likely to die of heart disease or stroke before the age of 75 than whites. Likewise, African Americans, Hispanics and other races experience higher rates of adult-onset diabetes than whites.

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Tags: Psychographic Segmentation, Medically Underserved

How Psychographic Segmentation Can Help You Speak a Patient’s Language 🗣

Posted by Brent Walker on Thu, Mar 16, 2017

The most recent U.S. Census Bureau data, released in 2015, found that languages other than English are spoken in millions of households across America. Although Spanish continues to dominate, the total number of languages is 350, including less widely spoken languages like Pennsylvania Dutch, Romanian and Cherokee.

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Tags: Psychographic Segmentation, Health Literacy

🌡 3 Unique Ways Medical Residents Can Help Underserved Patients

Posted by Brent Walker on Fri, Mar 10, 2017

The current shortage of primary care physicians is expected to continue as Baby Boomer physicians retire. Addressing the shortage—particularly among medically underserved populations—demands creative problem-solving.

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Tags: Psychographic Segmentation, Health Literacy, Medically Underserved

How Psychographics Can Persuade the Underserved to Get Primary Care

Posted by Brent Walker on Fri, Mar 03, 2017

The Commonwealth Fund has called primary care the “first line of defense” in addressing the goals of healthcare reform—improving quality of care and reducing per capita medical costs. The shortage of primary care health services contributes to the challenges medically underserved populations face, but it isn’t the only challenge.

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Tags: Psychographic Segmentation, Health Literacy, Medically Underserved

📚 Read Up on an Unorthodox Way to Help the Medically Underserved: Libraries

Posted by Brent Walker on Thu, Feb 23, 2017

Medically underserved populations often turn to other sources to diagnose their health complaints— family, friends, social media and the internet, to name a few. But, as author Neil Gaiman points out, “Google can bring you back 100,000 answers, a librarian can bring you back the right one.”

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Tags: Psychographic Segmentation, Health Literacy, Medically Underserved

4 Persistent Myths About Medically Underserved Rural Areas

Posted by Brent Walker on Thu, Feb 16, 2017


Hearty as an ox, or fit as a fiddle—such time-worn expressions are frequently used to describe rural Americans. Country living, at least in the minds of urban and suburban Americans, offers “just what the doctor ordered” in the form of active lifestyles, fresh air and a healthy, farm-to-table diet. But reality for many rural Americans looks more like Grapes of Wrath than Field of Dreams.

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Tags: Psychographic Segmentation, Rural Healthcare, Medically Underserved

Could Uberizing Healthcare Drive Better Care for the Underserved?

Posted by Brent Walker on Fri, Feb 03, 2017

Even if you’ve never used Uber, you probably know people who have. The convenient, mobile-empowered ride service turned the taxi industry on its head. So great is the influence of Uber on modern life that the word “uberize” is now featured in the Cambridge Dictionary,  which defines it as “to change the market for a service by introducing a different way of buying or using it, especially using mobile technology.”

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Tags: Psychographic Segmentation, Medically Underserved

2 Keys to Improving Communication with Medically Underserved Patients

Posted by Brent Walker on Mon, Jan 30, 2017

When the Commonwealth Fund surveyed safety-net healthcare organizations about the challenges of serving medically underserved populations, 86 percent of respondents put patient engagement at the top of their list. Not surprising, perhaps, since most healthcare providers see patient engagement as a crucial component for reducing healthcare spending and improving health outcomes.

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Tags: Patient Engagement, Psychographic Segmentation, Automated Payment Reminders

The Problem with— and Solution to—Collecting Payments in Medically Underserved Areas

Posted by Brent Walker on Fri, Jan 20, 2017

The debate over fee-for-service versus value-based payment models isn’t new. A couple years ago, The Wall Street Journal took a look at both sides of the debate in an article penned by Paul B. Ginsburg, from the University of Southern California’s Schaeffer Center for Health Policy and Economics and Richard Amerling, president of the Association of American Physicians and Surgeons. Each outlined a position that focused on providers and payors. Interestingly, neither mentioned healthcare consumers except in passing.

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Tags: Psychographic Segmentation, Payment Collections

3 Persistent Myths about Medically Underserved African Americans

Posted by Brent Walker on Fri, Jan 13, 2017

“Factors such as our race, ethnicity and socioeconomic status should not play a role in how healthy we are or how long we live. Unfortunately, for many of us, they do,” the Robert Wood Johnson Foundation (RWJF) states on its website.

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Tags: Psychographic Segmentation

Consumer ACAlogy - How to Succeed a Reform Environment

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