Insights on Today's Healthcare Consumer

What Healthcare Providers Should Know Before Developing a Mobile Marketing Strategy

Posted by Alana Jenkins on Tue, Jun 11, 2019

When the Pew Research Center first surveyed mobile phone ownership in 2011, only 35% of Americans owned a smartphone. But in less than a decade, the share of Americans that own a smartphone has climbed to 77% — rivaling desktop or laptop computer ownership. Additionally, 53% also own tablet computers.

With all of that in mind, is your patient acquisition strategy built to reach today’s very mobile healthcare consumers?

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Tags: Psychographic Segmentation, patient acquisition, mobile marketing, mobile strategy, digital engagement

How Do Patients’ Motivations Change Over Time?

Posted by Alana Jenkins on Fri, May 31, 2019

Market segmentation dates back to the early 1900s. However, as technology has advanced, so have the ways that healthcare organizations identify, cluster and message consumers to drive patient engagement.

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes, amplify engagement, continuity of care

3 Cost-Effective Ways to Improve Health Outcomes

Posted by Alana Jenkins on Thu, May 16, 2019

More than a decade ago, The New England Journal of Medicine (NEJM) reported that “Health is influenced by factors in five domains—genetics, social circumstances, environmental exposures, behavioral patterns and healthcare.” In the ensuing years, the adoption of technology, shift from volume- to value-based care, and rise of healthcare consumerism have begun to transform healthcare in America.  

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Tags: Patient Engagement, Psychographic Segmentation, health outcomes

What Does Patient Loyalty Look Like?

Posted by Alana Jenkins on Tue, Apr 30, 2019

Sometimes brand loyalty is easy to recognize. Check out the lines of Marvel film fanatics on opening night. Talk to an Apple aficionado or a Disney devotee. Of course, those brands have an instant advantage over healthcare organizations because—let’s face it—most people don’t have the same kind of positive associations with healthcare experiences as they do with a trip to the ‘Happiest Place on Earth.’ As a result, hospitals and other healthcare providers need to up their game when it comes to patient engagement and measuring patient loyalty.

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Tags: Patient Engagement, Psychographic Segmentation, measuring patient loyalty

What Different Psychographic Segments Are Looking for When They Interact With Your Medical Practice

Posted by Alana Jenkins on Tue, Apr 23, 2019

Positive patient experiences have been called the ‘Holy Grail’ of healthcare—and for a good reason. “Today, patients have more care options than ever before,” writes Holly Ragan in D CEO Healthcare. “And with non-traditional providers coming out of the woodwork, healthcare systems are in need of new approaches to create patient experiences that are second to none.”

So, why the focus on patient experiences? Because each interaction has the potential to build or bulldoze patient loyalty.

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Tags: Psychographic Segmentation, Patient Experience, Self Achievers, Direction Takers, Willful Endurers, Balance Seekers, Priority Jugglers, patient loyalty

The How & Why of Patient Behavior: How Psychographic Segmentation Improves Healthcare Marketing ROI

Posted by Alana Jenkins on Tue, Mar 26, 2019

All too often, hospitals and medical practices rely on sterile healthcare marketing campaigns. Some highlight cutting-edge technology or specialist expertise—which is good for potential patients to know, of course, but not terribly inspiring. Others take a one-size-fits-all approach—based on demographics or a shared diagnosis, for example—that fails to deliver the desired engagement.

These tactics may have worked in the past, but today’s healthcare consumers have different expectations. It’s time to get personal.

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Tags: Psychographic Segmentation, patient acquisition, healthcare marketing

Why Americans Are Interested in Telemedicine But Aren't Using It

Posted by Alana Jenkins on Tue, Mar 26, 2019

Up to 77 percent of consumers are interested in telemedicine, yet fewer than 20 percent have actually done so. From the provider side, the main roadblock has been a lack of reimbursement for virtual care.

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Tags: Psychographic Segmentation, patient acquisition, telemedicine

The New Landscape of Heart Health in America

Posted by Alana Jenkins on Mon, Feb 25, 2019

What is the most costly health condition in America? According to the U.S. Centers for Disease Control and Prevention (CDC), it’s heart disease. The organization estimates that poor cardiovascular health outcomes cost the country more than $200 billion annually due to necessary medications, healthcare services and lost productivity. What’s even more troubling, reports the American Heart Association, is that heart disease rates are increasing in the United States, even as they decline globally.

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Tags: Psychographic Segmentation, cardiovascular health outcomes, heart health

Why Some Patients Don’t Pay Their Bills — and How Psychographic Segmentation Can Help

Posted by Brent Walker on Tue, Feb 19, 2019

Nearly 43 million Americans face medical debt­, but are they all uninsured? Not quite. One in five patients with health insurance admit that medical bills put a strain on their finances. This data is close to what c2b solutions’ market research study illustrates with 27 percent of the general population agreeing with the statement “I have a hard time paying my healthcare bills”.

These aren’t the sickest patients either. Nearly 70 percent of patients struggle to pay off hospital bills of $500 or less within a year and the challenge isn’t going away. The Centers for Medicare & Medicaid Services projects national health spending will grow by 5.5 percent annually for the foreseeable future, reaching a staggering $5.7 trillion by 2026. But by using psychographic segmentation to gain insights on healthcare consumers, hospitals can boost patient payment collections even as healthcare costs continue to grow.


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Tags: Psychographic Segmentation, Automated Payment Reminders, Revenue Cycle Management, patient payment collections, amplify engagement

3 Tips for Improving Health Outcomes of Millennials in 2019

Posted by Brent Walker on Tue, Jan 29, 2019



While the aging baby boomer population still dominates healthcare utilization, this cohort is shrinking, having peaked at 78.8 million in 1999. Meanwhile, millennials currently outnumber baby boomers by approximately 11 million—and their numbers won’t be on the decline anytime soon. No surprise, then, that millennials are a hot topic across the healthcare industry.

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Tags: Psychographic Segmentation, millennial health, health outcomes, amplify engagement

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