Insights on Today's Healthcare Consumer

7 tips for communicating with elderly healthcare consumers 🗣

Posted by Brent Walker on Thu, May 18, 2017

Annual health observances usually have a theme, and Older Americans Month, which is celebrated every May, is no exception. This year’s theme, “Age Out Loud,” emphasizes giving older Americans “a new voice—one that reflects what today’s older adults have to say.”

It’s a timely message, given that the sheer number of aging Baby Boomers—coupled with shortages of healthcare professionals—puts greater demands on the healthcare system and increases healthcare costs.

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Tags: Patient Engagement, Psychographic Segmentation, Senior Care

📉 Do Healthcare Consumers’ Psychographic Segments Change As They Age?

Posted by Brent Walker on Fri, May 12, 2017

Change is a natural part of aging. Hair turns gray or disappears altogether. Muscles lose firmness, and joints lose flexibility. Vision, hearing and the sense of taste become less acute. Even basic personality traits—such as moodiness, self-confidence, reliability, determination and originality—change significantly during those formative teenage to young adult years, according to a long-term study conducted in Scotland.

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Tags: Patient Engagement, Psychographic Segmentation, Senior Care

4 Revealing Insights about How Seniors Make Healthcare Decisions

Posted by Brent Walker on Tue, May 09, 2017

When a parent speaks to a physician on behalf of a minor child, there’s no question about the parent’s right to get details about that child’s healthcare needs. The same isn’t true when an adult child needs to get details about an elderly parent’s care. 

A New York Times blog introduced a scenario to which many can relate: an adult child was on the phone with the pharmacy on behalf of her hard-of-hearing mother, only to be told that the matter could only be discussed with the patient.

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Tags: Patient Engagement, Psychographic Segmentation, Senior Care

Don’t fall for these two common stereotypes about elderly healthcare consumers 👩‍💻

Posted by Brent Walker on Tue, May 02, 2017

In many science fiction stories—in books, on the big screen and at least once in an episode of Star Trek—societies consider the elderly disposable. While these dystopian scenarios remain fictional, ageism is all too real—and it even happens in healthcare settings.

Over a span of four years, more than 6,000 Americans age 50 and older participated in a Health and Retirement Study, and researchers found that 20 percent had experienced ageism in their healthcare interactions.

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Tags: Patient Engagement, Psychographic Segmentation, Senior Care

💪 4 ways to motivate seniors to adopt healthy behaviors

Posted by Brent Walker on Fri, Apr 21, 2017

Despite the time-worn expression that you can’t teach an old dog new tricks, hospitals face mounting pressure to encourage healthy behaviors among aging Baby Boomers and older seniors. In addition to the financial incentive of the Centers for Medicare and Medicaid (CMS) push to transition from fee-for-service to value-based care, the looming threat of primary care and specialist physician shortages makes it more important than ever to engage America’s elderly healthcare consumers more effectively.

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Tags: Patient Engagement, Psychographic Segmentation

Why Segmentation is a Must for Treating Medicaid Patients 🗂

Posted by Brent Walker on Wed, Apr 19, 2017

For 74 million low-income Americans—men and women, seniors and young adults, individuals with physical or cognitive disabilities—Medicaid represents a critical lifeline to better health. Often these medically underserved patients face complex healthcare needs, driving the need for hospitals, Medicaid Managed Care Organizations (MCOs) and other healthcare providers to improve patient engagement. Proper psychographic segmentation of Medicaid patients can help ensure they receive the best care.

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Tags: Psychographic Segmentation, Medicaid, Medically Underserved

3 Persistent Myths About Medically Underserved Hispanic Patients

Posted by Brent Walker on Tue, Apr 04, 2017

Overcoming persistent myths about medically underserved populations is a challenge that every hospital or healthcare provider faces. To borrow from a well-known myth, it can feel like you’re rolling a boulder to the top of mountain, only to have it slip back down.

How do you see past commonly-held, but erroneous, myths—such as that Hispanic healthcare consumers are not engaged in wellness and health improvement?   

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Tags: Psychographic Segmentation, Medically Underserved

📊  How Psychographics Can Help Prevent Diseases Affecting the Underserved

Posted by Brent Walker on Fri, Mar 24, 2017

(Nearly 24 million Americans are living in food deserts.
When fresh produce is not available, residents turn to unhealthier options.)

Cardiovascular disease and diabetes are leading causes of death in the U.S., but according to the Centers for Disease Control and Prevention (CDC) Health Disparities and Inequalities Report, all are more prevalent among medically underserved populations. African Americans, for example, are 50 percent more likely to die of heart disease or stroke before the age of 75 than whites. Likewise, African Americans, Hispanics and other races experience higher rates of adult-onset diabetes than whites.

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Tags: Psychographic Segmentation, Medically Underserved

How Psychographic Segmentation Can Help You Speak a Patient’s Language 🗣

Posted by Brent Walker on Thu, Mar 16, 2017

The most recent U.S. Census Bureau data, released in 2015, found that languages other than English are spoken in millions of households across America. Although Spanish continues to dominate, the total number of languages is 350, including less widely spoken languages like Pennsylvania Dutch, Romanian and Cherokee.

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Tags: Psychographic Segmentation, Health Literacy

🌡 3 Unique Ways Medical Residents Can Help Underserved Patients

Posted by Brent Walker on Fri, Mar 10, 2017

The current shortage of primary care physicians is expected to continue as Baby Boomer physicians retire. Addressing the shortage—particularly among medically underserved populations—demands creative problem-solving.

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Tags: Psychographic Segmentation, Health Literacy, Medically Underserved

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