Insights on Today's Healthcare Consumer

How Price Transparency & Psychographic Segmentation Can Encourage Patient Payments

Posted by Alana Jenkins on Tue, Oct 22, 2019

Imagine going to a car dealership, writing a check for your chosen vehicle and driving home in your shiny, new wheels. Now imagine that 3-4 weeks later, you receive a surprise bill to cover the bulbs in the headlights and taillights, the battery, the brake pads and fluid, the oil and gas — every ‘extra’ that is, in fact, necessary for the car to run. It sounds ludicrous, yet healthcare consumers face an ongoing lack of price transparency, as we noted back in 2014. And it’s having a negative impact on patient payments. Why is transparency still an issue in the age of healthcare consumerism?

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Tags: Psychographic Segmentation, patient payments, price transparency

How the 5 Psychographic Segments Prefer to Pay Their Medical Bills

Posted by Alana Jenkins on Tue, Oct 08, 2019

In recent years, reports like Becker’s ASC Review have noted that healthcare costs, including out-of-pocket maximums and deductibles, have climbed nearly 30 percent. These rising costs have created challenges for both healthcare providers and patients. 

On the provider side, revenue cycle management becomes the main issue. The same article noted that 82 percent of healthcare providers and 92 percent of hospitals have seen their profit margins shrink using traditional collection methods. And on the patient side? With more of the financial burden of healthcare on their shoulders, consumers aren’t willing to shrug off poor experiences — from how appointments are made to how patient payments are handled.

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Tags: Psychographic Segmentation, Self Achievers, Direction Takers, Willful Endurers, Balance Seekers, Priority Jugglers, patient payments

5 Patient Acquisition Strategies You May Have Overlooked

Posted by Alana Jenkins on Tue, Sep 24, 2019

What makes your hospital or medical practice stand out from the crowd when it comes to patient acquisition? Given the rise of healthcare consumerism, traditional tactics — billboards, ads and direct mail campaigns — are falling short. And with innovative disruptors like CVS Health, Amazon, Google and Apple entering the fray, healthcare providers need to up their healthcare marketing game to attract new patients and retain existing ones.

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Tags: Psychographic Segmentation, patient acquisition, healthcare marketing

What Are the Best Channels for New Patient Acquisition?

Posted by Alana Jenkins on Tue, Sep 10, 2019

Charles Darwin once wrote, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” He may have been referring to evolution in nature, but with the rise of healthcare consumerism, hospitals, medical practices and other health systems need to evolve too — especially when it comes to patient acquisition.

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Tags: Psychographic Segmentation, patient acquisition, healthcare marketing

What Does It Mean to be Healthy?

Posted by Alana Jenkins on Tue, Aug 27, 2019

In 1948, the World Health Organization (WHO) defined health as “… a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.” It’s a definition that’s been widely adopted, including by the Centers for Disease Control and Prevention, but is it realistic?

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Tags: Psychographic Segmentation, health outcomes, wellness, healthy lifestyle

Tips for Increasing Medication Adherence in Consumers with Diabetes

Posted by Alana Jenkins on Tue, Aug 13, 2019

The American Diabetes Association says that every 21 seconds, another person in the U.S. receives a diabetes diagnosis. At the pace, the numbers climb quickly. According to data from the Center for Disease Control and Prevention (CDC), more than 100 million U.S. adults are now living with diabetes or prediabetes.

How can healthcare providers forge stronger connections to improve health outcomes among consumers with diabetes?

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Tags: Psychographic Segmentation, health outcomes, consumers with diabetes, medication adherence, diabetes medication adherence

How Leveraging Patient Engagement Increases Loyalty More Than Traditional Marketing

Posted by Alana Jenkins on Tue, Jul 30, 2019

When looking to increase patient loyalty, hospitals and healthcare providers can take a page from loyalty leaders in other industries. In the hospitality industry, for example, Marriott International has built a loyal following by focusing on customer experiences. Marriott’s APAC VP of Digital, Loyalty, and Portfolio Marketing Alan Tsui says, “Customer experience is innately about human to human connection, and the sum total of all the touchpoints—online and offline, engagements and exchanges a customer makes with us from start to end.”

But how can healthcare providers make these same, meaningful connections?

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Tags: Patient Engagement, Psychographic Segmentation, patient loyalty

The Rise of Retailers & How Hospitals Can Compete

Posted by Alana Jenkins on Tue, Jul 16, 2019

Is your hospital ready to take on retail-behemoths like Amazon and Walmart? What about the combined forces resulting from the CVS-Aetna and Cigna-Express Scripts mergers? Many may not be, based on Kaufman Hall’s analysis of 2018 patient volumes at 600 hospitals. The healthcare consulting firm found that “Volume trends demonstrated consistent underperformance relative to last year, with a few indicators showing increasing underperformance.”

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Tags: Psychographic Segmentation, patient loyalty, retail healthcare

What Are Seniors Looking for in a Healthcare Provider?

Posted by Alana Jenkins on Tue, Jun 25, 2019

It started on January 1, 2011 — the day that the first Baby Boomers turned 65. Every day since, approximately 10,000 more have joined the ranks of senior Americans. That’s more than 53 million aging adults in need of healthcare, but connecting with them is another story. How can healthcare organizations improve patient acquisition and engagement among Baby Boomers and the Silent Generation?

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Tags: Psychographic Segmentation, Baby Boomers, patient acquisition, healthcare marketing for seniors

What Healthcare Providers Should Know Before Developing a Mobile Marketing Strategy

Posted by Alana Jenkins on Tue, Jun 11, 2019

When the Pew Research Center first surveyed mobile phone ownership in 2011, only 35% of Americans owned a smartphone. But in less than a decade, the share of Americans that own a smartphone has climbed to 77% — rivaling desktop or laptop computer ownership. Additionally, 53% also own tablet computers.

With all of that in mind, is your patient acquisition strategy built to reach today’s very mobile healthcare consumers?

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Tags: Psychographic Segmentation, patient acquisition, mobile marketing, mobile strategy, digital engagement

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