Insights on Today's Healthcare Consumer

Why Hospitals Aren't Keeping Up with Consumer Expectations

Posted by Brent Walker on Thu, Sep 07, 2017

Hospital leaders know how important it has become to meet healthcare consumer expectations. Whether an organization relies on the traditional fee-for-service payments or is transitioning to value-based reimbursements, attracting consumers, and delivering personalized experiences is critical. As H&HN Daily notes, “Regardless of the form of reimbursement, assisting people in making good choices improves the quality, efficiency and safety of care.”

And, of course, leaders in delivering on—and beyond—consumer expectations also gain a competitive advantage in the marketplace. But despite the fact that hospitals and health systems consider healthcare consumerism a top priority, many aren’t developing the capabilities and capturing the data needed to address healthcare consumerism effectively. In fact, according to a report from Kaufman, Hall & Associates, fewer than one in 10 healthcare organizations are consistently delivering the experiences healthcare consumers crave.

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Tags: Healthcare Consumerism, Psychographic Segmentation, Healthcare Consumer Expectations

3 Healthcare Consumerism Barriers & How to Overcome Them

Posted by Brent Walker on Tue, Aug 29, 2017

Are you getting frustrated with comparisons that pit healthcare organizations against companies like Amazon and Disney? After all, retail therapy or a vacation to the Magic Kingdom is a far cry from the stress of weighing options for a knee replacement surgery or an unexpected visit to an emergency room.

Yet increasingly, consumers want experiences that compare well to consumer-oriented businesses. And according to research by Oliver Wyman, “more personalized health and wellness can deliver up to 40 percent better value and a 100 times improvement in the consumer experience.”

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Tags: Healthcare Consumerism, Psychographic Segmentation, Healthcare Data, healthcare analytics

3 Healthcare Consumerism Trends to Watch

Posted by Brent Walker on Tue, Aug 22, 2017

Healthcare consumerism is here to stay. Healthcare reform kindled the fire as market conditions shifted costs to the consumer. Omnipresent smartphones, wearable fitness devices, advanced healthcare analytics engines and the steady influx of new technologies further fanned the flames.

With consumer expectations changing, hospitals and health systems must adapt to a more consumer-centric approach—like perennial consumer favorite Amazon—or risk losing out to more innovative competitors in the market. Staying on top of the hottest healthcare consumerism trends can help you reach and engage your consumers wherever they are.

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Tags: Healthcare Consumerism, Psychographic Segmentation, Healthcare Data, healthcare analytics

How Healthcare Consumerism and Big Data are Driving Innovations in Care

Posted by Brent Walker on Tue, Aug 15, 2017

                      

The mandate to bring down healthcare costs in America is not driven by any single factor. Public and private payors are steadily moving toward value-based reimbursements. Consumers have more invested in their health insurance and have become more cost-conscious as a result.

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Tags: Healthcare Consumerism, Psychographic Segmentation, Health Data

How Psychographic Segmentation Debunks Healthcare Consumerism Myths 💭

Posted by Brent Walker on Wed, Aug 09, 2017

(Image via Tomi Um / NYT The Upshot)

Abraham Verghese, MD, professor of medicine at the Stanford School of Medicine and recipient of a 2016 National Humanities Medal, has said, “The bottom line: healthcare reform is about the patient, not about the physician.”

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Tags: Healthcare Consumerism, Psychographic Segmentation, Health Data

Whatever the Fate of the ACA, Here's Why Healthcare Consumerism is Here to Stay

Posted by Brent Walker on Thu, Aug 03, 2017

Passage of the Patient Protection and Affordable Care Act (ACA) may have accelerated healthcare consumerism, but as HealthLeaders Media pointed out last year, “Consumerism has been making inroads into the healthcare industry for at least a decade, with patients increasingly acting like consumers who have a choice in their healthcare options, trying to make the best decisions for quality and cost just as they do with any other commodity.”

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Tags: Psychographic Segmentation, Health Data

What Apple  Can Teach Healthcare Providers About Winning in the Marketplace

Posted by Brent Walker on Wed, Aug 02, 2017

In brand popularity contests, Apple often leads the pack. Just this year, Apple landed on the top of Fortune’s “Most Admired Companies” list and in the top five of the Harris Poll’s Reputation Quotient. As healthcare consumerism continues to gain momentum, hospitals need to earn similar accolades to stay ahead in a competitive marketplace.

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Tags: Psychographic Segmentation, Health Data

Can Healthcare Providers Use Disney Magic on Patients? 🔮

Posted by Brent Walker on Thu, Jul 27, 2017

As the self-proclaimed “Happiest Place on Earth,” Disney excels at providing customer experiences that keep people coming back for more. What else would you expect from an organization founded by a man who said, “It’s kind of fun to do the impossible”?  

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Tags: Psychographic Segmentation, Health Data

4 Prime Lessons Healthcare Providers Should Take from Amazon 📦

Posted by Brent Walker on Wed, Jul 26, 2017

A perennial leader in most-loved brand surveys, Amazon again tops the list for 2017, according to research by Morning Consult. Jeff Bezos has long championed the idea of putting customers first, noting: “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”

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Tags: Psychographic Segmentation, Healthcare Data

📊 What Netflix Can Show Healthcare Providers About Using Big Data

Posted by Brent Walker on Fri, Jul 21, 2017

When Emmy Award nominations were announced last week, tradition flew out the window. Instead of a line-up of potential winners from broadcast or even cable networks, four of the seven outstanding drama nominees were from streaming video services, with Netflix leading the way. It’s an impressive result for a company that launched its video streaming service only a decade ago and just started developing original programming a few years ago.

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Tags: Patient Engagement, Psychographic Segmentation, Healthcare Data

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